Sky Media Unveils The Grub Club

Grub Club has been unveiled by Sky Media as the recipient of the Grand Prix prize of the 2023 Sky Zero Footprint Fund.

The £2 million advertising initiative is designed to support and encourage the nation to #GoZero, by raising awareness of the climate crisis and using the power of TV to inspire actions to protect the planet. Launched in 2021, the fund has contributed £6m to amplify businesses that promote behavioural change and deliver tangible positive impact.

Grub Club which produces insect protein dog food, was selected as the winner of the Grand Prix £1million media value prize. Four other finalists, Milliways, Ocean Bottle, OceanSaver® and UpCircle secured £250,000 as part of the scheme.

Hugh Petit, Co-Founder at Grub Club said: "We're ecstatic to be announced as winners of the grand prize. Our journey starts here with our insect-based dog food that is not only nutritious and delicious for our pets, but it’s also helping to save the planet. By converting 1% of the UK's 12M dogs to Grub Club, we can save up to 180,000 tonnes of C02e emissions, which is equivalent to a whopping 22.5K trips around the world in a car.

"We're dog food with purpose and Sky Media is giving us a larger platform to be able to commit to having a real measurable impact on pets and the planet through the power of TV."

The tough decision was determined yesterday, on Thursday, 7th December, at the Soho Hotel in London, following presentations from each brand showcasing their sustainability initiatives and unveiling their ads. The winning campaign was chosen by a panel of expert judges with considerable experience in advertising, creativity, and sustainability. Judges included Stephen Woodford (Chair of the Advertising Association); Sarah Jones (Director of Planning at Sky Media); Jo Fenn (Global Director of AdGreen); David Garrido (Presenter at Sky Sports); Gideon Spanier (UK Editor in chief of Campaign); Chris Baker (Co-Founder of Serious Tissues); Pippa Glucklich (Chief Executive Office of Electric Glue); Michelle Carvil (Marketing Consultant); Rosie Arnold (Creative Consultant); Richard Shotton (Behavioural Scientist); Dino Myers-Lamptey (founder of The Barber Shop); Marianne Matthews (Group Head, Responsible Business & Sustainability at Sky) and Cara French (Head of Strategic Partnerships at Media Trust).

The judges were impressed with the creative presentations from all the finalists. After thorough deliberation, Grub Club clinched the Grand Prix million-pound prize due to its ability to shake up its industry, it's fun and bold creative and because it’s a simple sustainable swap that anyone can make. The winning ad was crafted and produced in partnership with Small World Collective and Nusa Films.

Sarah Jones Director of Planning at Sky Media commented: "We're so pleased to have run the Sky Zero Footprint Fund for its third consecutive year. In total we’ve given £6million in media value to supporting businesses that are helping to tackle climate change by offering consumers sustainable alternatives.

"All five winners will play a crucial role in inspiring the nation to make environmentally conscious changes using the power and reach of TV. Thanks so much to all our 2023 entrants and finalists – the standard this year was exceptional. A massive congratulations to Grub Club for securing the £1 million Grand Prix. We can’t wait to see all our winners make their debut on TV in 2024."