ASSERTA HOME JOINS FORCES WITH CHANNEL 4

ONE OF the UK's leading home buying services, assertahome.com, has again joined forces with Channel 4, continuing the sponsorship of their prime time home buying programme, ‘Location Location Location’.
The sponsorship of the new series, which starts on September 12 will run for a six week period.
The sponsorship package for ‘Location Location Location’ consists of on-air credits as well as an online partnership - asserta home will continue to be a core part of the content of Channel 4's property site.
The creative for the sponsorship is summarised by the strap-line ‘address the stress’, which emanates from the asserta home brand proposition of making home buying simpler and less stressful. It will use comical images of a single character driven to distraction by house hunting nightmares.
Jim Cruickshank, Marketing Director at asserta home said: "We are delighted to have re-signed the deal with Channel 4. The programme format, target viewers and the prime time position makes ‘Location Location Location’ the ideal vehicle for us to reach our key audience. The additional link-up with the Channel 4 property site makes us confident that the sponsorship will not only increase awareness of the asserta home brand but also drive significant traffic through to the site."
The deal was negotiated by Terry Gorst of OMD UK's broadcast affinity division, OMD Affinity, and Rupinda Khabra of Channel 4 programme sponsorship.
Each week, the programme follows one potential buyer as the presenters guide him or her through the property jungle, advising and coaching on all stages of home buying - from selecting an area through to finance and dealing with estate agents.
The programme provides an ideal synergy with asserta home's offering, which enables users to search for their property on-line, help with choose an area, sourcing local schools, financing the move and the logistics of moving. (CD)