Metavision Launches New Fortnite Creative Experience

The BBC's hit new reality show The Traitors can now be played virtually in Fortnite Creative, Metavision has announced.

The bespoke experience, created by Metavision and Atlas Creative, launched this week.

In keeping with the version played in the BBC One and BBC iPlayer television show, players are able to take on different challenges to earn points, but hidden among them are the Traitors whose job is to secretly eliminate a player without getting caught.

The Traitors have special abilities throughout each of the challenges and it’s up to the others, the Faithfuls, to spot them and banish them from the game before they become the next victim.

The collaborative campaign extending The Traitors to Fortnite Creative, which has been devised by ITV-backed Metaverse studio and agency Metavision, builds on the firm's previous campaign for BBC Three’s drama Wreck, allowing the broadcaster to reach younger native audiences by building relevant content across Fortnite Creative, social platforms and BBC-owned channels.

To tie back to the BBC show Claudia Winkleman, who hosts the new psychological reality competition series, will also feature in the campaign. Metavision also worked closely with show producers Studio Lambert and format creators, IDTV, to ensure the experience was faithful to the format.

Outside the Fortnite Creative map, Metavision kickstarted the launch of the campaign with a Twitch livestream with UK-based streamer and singer-songwriter Talia Mar. Metavision is also working with UK Fortnite creator Ali-A to create social media content to help engage with its target audience.

Players can enter Traitors vs Faithfuls experience through Fortnite Creative by entering the code 1159-6819-8505 in the 'Discover' tab.

www.itv.com