IABM Reveals Results Of Major Initiative

IABM has unveiled the result of a major initiative that is designed to aid both technology vendors and buyers in developing their technology and business strategies.

Sharing roadmaps has become a fundamental requirement in the new collaborative environment as point sales are increasingly being replaced with long-term partnerships between tech suppliers and buyers. Both sides need to be confident that their ideas and vision for the future are closely aligned to form the basis of a successful long-term relationship that enhances business opportunities for both parties.

Until now, there has been no common framework for the roadmaps that express this, with every vendor and end-user creating their own from scratch – and inevitably based on a different set of assumptions. IABM does not expect its Technology and Trends Roadmap to be adopted wholesale, but rather sees it as a blueprint for common understanding which can be customized to each company’s exact requirements.

The IABM put together an industry wide group of members and technology buyers to build the roadmap. It incorporates the major current and unfolding technologies and trends, which are mapped onto the standard technology adoption curve which ranges from bleeding edge to commodity in each of the five main blocks of the BaM Content Chain®: Create, Produce, Manage, Publish, Monetize. In some cases, they may be on different areas of the adoption curve at the same time – for example, an Early Adopter in one and Mature in another.

At a glance, viewers can see the 14 main technologies/trends and where they fit on the technology adoption curve. By zooming in for more details the viewer can read the Synopsis that includes a brief commentary on the highlights.

The Roadmap's structure allows new areas to be added and adoption maturity to be simply updated over time. The 14 technologies and trends are grouped into families; for example, Compute includes CPU, GPU, FPGA and Buss Architectures; and Delivery includes 5G, DVB, ATSC and OTT.
• Cloud
• Storage
• Compute
• AI/ML- Analytics
• Imaging
• Immersive
• Blockchain
• Security
• Remote Production
• Virtualization
• Transport & Networking
• Delivery
• Super Trends
• IoT

IABM sees two main uses for creating and distributing a common industry roadmap:
• Company Internal – giving both board members and executives a common view of the industry. This gives the CTO a strong reference or ‘springboard’ to further add in their own company’s unique expertise to produce a company-specific roadmap which will typically map into company quarters/years

• Company External – when presenting to customers and end-users, there is currently no starting point, no reference to begin. Having a common industry roadmap may not provide 100% buy-in by every end-user, however it does give a common industry consensus that sets the stage for each company’s distinctive roadmap. This in turn becomes a key driver of strategic decision making for high-level plans that need to be articulated in the new world of partnerships.

www.theiabm.org