OTT – The Tyrell Take

Everybody wants to go over the top, into our homes and onto our devices.



New and existing content owners want to use direct-to-consumer channels to get one over on their competitors, or quickly enter the content delivery business, bypassing multi system operator control.

How can companies do OTT delivery cost-effectively, and what will be on show at IBC 2018 to help them?

At the front-end, Telestream's Vantage + Lightspeed GPU-accelerated media processing platform is optimised for speed and capacity, enabling content owners to automate and manage multiple workflows simultaneously. Live Capture and Avid integration complete the current picture for this comprehensive content factory solution. (Stand 7.C16)

Aspera FASPStream and Telestream Vantage were teamed by FOX Sports to deliver pictures from the 2018 World Cup in Russia to their content management system and creative teams in Los Angeles (USA), ready for preparation for both broadcast and OTT delivery. We're sure they'll be delighted to tell you about how well that worked and how the tools and techniques that were employed can benefit your business. (Stand 7.B25)

IBM Cloud Video, otherwise known as Ustream, allows content owners to broadcast live as well as record, publish, manage and measure the audience reaction to their programming, all from a single integrated platform. In addition, live streaming and on-demand video can be embedded on a website, hosted on an included channel page or shared over a social network. (Stand 7.B25)

The Livestream Broadcaster Pro attaches to your HDMI camera and supports live AAC and H.264 1080p video at 5mbps. Content can be streamed live to your audience via a wired connection, 2.4 / 5GHz WiFi or a 4G LTE USB modem connected to the Livestream cloud platform, from where it is delivered.

Knox Media Hub's highly scalable cloud-based media management system increases productivity through automation and lowers costs by eliminating the need to spend CaEx, especially when fast processing of UHD / 4K of HD / 2K is required. A 'smart storage' feature cost-effectively migrates data between tiers. There is also basic editing functionality and in-built Quality Assurance tools. (IBM - Stand 7.B25)

Intinor offer solutions for content contribution and distribution as well as Web TV and have customers ranging from small production to major television channels. They can even custom-design systems to meet specific needs. They're big in Sweden and now have ambitions to expand internationally, so you might want to speak to them during your IBC trip about their plans to be active where you want them. (Stand 14.D10)

Veset's 100% cloud-based, all-in-one Platform-as-a-Service for linear television channel streaming sits on Amazon Web Services and is sure to be a big draw at the show. (AWS, Stand 5.C80)

Cleeng's OTT service has a live pay-per-view option, with functions such as pre-booking, anti-piracy, after-event VOD set-up, reporting and analytics built in. The subscription VOD option is a multi-channel service and includes weekly, monthly, annual and seasonal packages. It is designed to easily integrate with your existing subscriber base. (Stand 14.C31

Brightcove also has an integrated video platform and a specific OTT product called OTT Flow. As well as in-built authentication and monetisation features, the X version allows content to be delivered to smart TVs and games consoles. (Stand 5.B69)

Tyrell will be on hand throughout IBC to talk to you about your OTT plans and offer advice and guidance on how all of these products and services can be combined to deliver a quality over the top audience experience.

www.tyrellcct.com

Author: Colin Birch

This article is also available in the September edition of Broadcast Film & Video. Here.