Edgeware To Showcase Tech Application Demos At IBC

Edgeware is to showcase a range of technology application demos at IBC 2018, including its forensic watermarking anti-piracy solution and server-side OTT ad personalisation.

The company will also deliver a presentation on how to achieve beyond broadcast viewing experiences at the Amsterdam show.

On stand 14.F20, Edgeware will present its Ad Enabler solution which allows for the personalisation of ads during live OTT, live-to-VoD and time-shift TV services. It supports HLS, for delivery to Apple devices, and MPEG-DASH for Android devices.

Ad Enabler uses frame-accurate segmentation to pinpoint exact moments within TV programming. Edgeware's ad stitching solution detects these markers and through an integration with Yospace and a VAST-compatible ad decision server, fetches the personalised ad and stitches it into the content stream. The TV programming and the ad is then streamed from Edgeware's high-performance TV server to viewers. Deploying this server-side solution creates completely glitch-free ad insertion for a more personalised viewing experience for audiences.

Also on the stand, Edgeware's award-winning TV Watermarker will show content distributors how they can protect their valuable TV programming. With internet-delivered services continuing to draw viewers away from traditional broadcasts, anti-piracy measures are becoming increasingly important. TV Watermarker uses a bitstream-based solution which can be used on-the-fly by Edgeware's TV servers as they stream content.

The demonstration will show how the solution encodes a visual code into the program's image which is unique to each viewer and much harder for pirates to identify or change than other manifest-based solutions. If a stream is illegally redistributed by an unauthorised source, TV Watermarker can identify the pirate within 15 seconds.

Commenting on the technology presentations, Edgeware's Richard Brandon said: "Demonstrations of our anti-piracy measures always gain a lot of attention throughout these industry events. And it's easy to see why. We're showing a powerful, real-world solution that lets content distributors identify pirates who are currently illegally redistributing expensive programming. And ad personalisation is a great additional opportunity for revenue for many of our customers, and now they can deliver it glitch-free, to any device."

The technology demos are part of the beyond broadcast experience that Edgeware is presenting at IBC2018.

Edgeware will be exhibiting on stand 14.F20 at IBC2018 which runs from 14-18 September, at the RAI Amsterdam.

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