Toast TV Creates tootle.co.uk's First TV Ad

Toast TV has teamed up with tootle.co.uk to create its first television advertising campaign.

tootle.co.uk is an online platform which helps customers find a buyer for their car from a network of hundreds of competing dealers and car buying services. The campaign aims to drive brand awareness and uptake of tootle.co.uk's services. The new platform allows customers to upload a profile of their car online and receive bids from dealers within minutes.

The Toast TV campaign, which will feature toy cars racing to bid for a seller's vehicle, will appear in the summer across multiple TV channels in the UK including C4, Sky Sports, Dave and More 4. Toast is also creating a radio campaign.

Cara Whitehouse, CMO of tootle.co.uk, said: "We're excited to be taking the next step in growing our brand and changing the way people sell cars. tootle.co.uk is disrupting a market with deeply ingrained behaviours, and Toast's creative concept brings the unique benefits of using our platform to life in a clever and compelling way."

Felicity Warren, Managing Director of Toast TV, added: "tootle.co.uk is the perfect brand to take to TV – it's an innovative and dynamic company and our cut-through concept for TV and Radio is sure to make its mark in this crowded market place."

www.tootle.co.uk

(JP)