Broadcast News

Bookmark and Share
11/05/2016

Toast TV Creates tootle.co.uk's First TV Ad

News Image
Toast TV has teamed up with tootle.co.uk to create its first television advertising campaign.

tootle.co.uk is an online platform which helps customers find a buyer for their car from a network of hundreds of competing dealers and car buying services. The campaign aims to drive brand awareness and uptake of tootle.co.uk's services. The new platform allows customers to upload a profile of their car online and receive bids from dealers within minutes.

The Toast TV campaign, which will feature toy cars racing to bid for a seller's vehicle, will appear in the summer across multiple TV channels in the UK including C4, Sky Sports, Dave and More 4. Toast is also creating a radio campaign.

Cara Whitehouse, CMO of tootle.co.uk, said: "We're excited to be taking the next step in growing our brand and changing the way people sell cars. tootle.co.uk is disrupting a market with deeply ingrained behaviours, and Toast's creative concept brings the unique benefits of using our platform to life in a clever and compelling way."

Felicity Warren, Managing Director of Toast TV, added: "tootle.co.uk is the perfect brand to take to TV – it's an innovative and dynamic company and our cut-through concept for TV and Radio is sure to make its mark in this crowded market place."

www.tootle.co.uk

(JP)
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

29/06/2022
Vewd Solution Integrated With Renesas' R-Car H3e And R-Car M3e SoCs
Vewd has announced that its Vewd for Automotive white-labeled, cloud-managed content aggregation and monetization solution has been integrated with Re
09/01/2008
Duke.tv Creates UK Channel Sponsorship Campaign For Five And Fiat
London-based creative agency Duke.tv has been commissioned by Five to create a unique on-air sponsorship campaign for the Fiat 500. The campaign is fo
29/07/2019
New Show Car Crews With Supercar Blondie To Launch On Insight TV
Insight TV has announced that its new show Car Crews with Supercar Blondie, starring social-celebrity and supercar fanatic Alex Hirschi — aka Supercar
05/09/2008
Multiconn And DiBcom Partner To Offer An Enhanced In-Car TV Receiver
DiBcom, a leading provider of Mobile TV solutions, has announced that the Italian company MTC Multiconn s.r.l will be the first to implement DiBcom's
12/12/2018
Guigo TV Launches OTT Offering Powered By VO's TVaaS Cloud-Based TV Platform
Viaccess-Orca (VO) has announced that Brazil's Guigo TV is launching a new OTT offering powered by VO's TVaaS cloud-based TV platform, VO's DRM soluti
09/04/2024
HKT's Now TV Deploys VO's AI-Driven Targeted TV Advertising Solution
Viaccess-Orca (VO) has announced that HKT's Now TV is using VO's AI-driven Targeted TV Advertising solution to deliver addressable TV to viewers. By o
10/06/2022
PA TV Metadata Partners With Together TV
PA TV Metadata has teamed up with Together TV to power its free-to-use streaming platform as the TV channel looks to engage with new audiences. PA TV
04/10/2021
nangu.TV Reveals New Android TV Operator Set-Top Box
nangu.TV has unveiled a new Android TV Operator Tier set-top box, run on the nangu.TV platform, in cooperation with Orange Slovensko and CommScope. Re
25/02/2019
TV Nitrička And TV Zobor Acquire EXEcutor HD Combo Server
TV Nitrička with TV Zobor have acquired from PBT EU an EXEcutor HD Combo server. The solution is comprised of the PlayBox AirBox Neo for playback
06/12/2018
Insight TV - The Most Adventurous TV Channel In The World
Insight TV has significantly grown over the last three years and has recently partnered with TCL to create a Smart TV app. BFV talks to CEO Rian Beste
30/11/2018
Broadcast Solutions Implements HD TV-Studio Facility For Switch TV
Broadcast Solutions has implemented a new HD TV-studio facility for Switch TV, a new channel from Nairobi, Kenya. Broadcast Solutions with their Hunga
28/11/2017
InTheBox, Gospel TV Launch Their First TV Channels With Veset's Cloud Playout
InTheBox and Gospel TV have announced the launch of their first TV channels using Veset Nimbus, the channel creation platform. InTheBox has introduced
14/05/2014
Boxer TV Selects Viaccess-Orca's TV Everywhere
Viaccess-Orca has announced that Boxer TV, a Swedish pay-TV operator owned by the Teracom Group, has selected its TV Everywhere solution to extend its
18/02/2014
Snell Live TV & TV Everywhere Updates Announced For NAB
Snell is to showcase new innovations across its Live TV and TV Everywhere divisions at this year's NAB show in Las Vegas, including the first applicat
15/03/2013
nangu.TV Brings Recommendation To TV Connect
nangu.TV, media platform provider for IPTV and OTT services, is demonstrating key features at TV Connect 2013 at the Olympia Exhibition Centre in Lond