Broadcast News
11/05/2016
Toast TV Creates tootle.co.uk's First TV Ad
Toast TV has teamed up with tootle.co.uk to create its first television advertising campaign.
tootle.co.uk is an online platform which helps customers find a buyer for their car from a network of hundreds of competing dealers and car buying services. The campaign aims to drive brand awareness and uptake of tootle.co.uk's services. The new platform allows customers to upload a profile of their car online and receive bids from dealers within minutes.
The Toast TV campaign, which will feature toy cars racing to bid for a seller's vehicle, will appear in the summer across multiple TV channels in the UK including C4, Sky Sports, Dave and More 4. Toast is also creating a radio campaign.
Cara Whitehouse, CMO of tootle.co.uk, said: "We're excited to be taking the next step in growing our brand and changing the way people sell cars. tootle.co.uk is disrupting a market with deeply ingrained behaviours, and Toast's creative concept brings the unique benefits of using our platform to life in a clever and compelling way."
Felicity Warren, Managing Director of Toast TV, added: "tootle.co.uk is the perfect brand to take to TV – it's an innovative and dynamic company and our cut-through concept for TV and Radio is sure to make its mark in this crowded market place."
www.tootle.co.uk
(JP)
tootle.co.uk is an online platform which helps customers find a buyer for their car from a network of hundreds of competing dealers and car buying services. The campaign aims to drive brand awareness and uptake of tootle.co.uk's services. The new platform allows customers to upload a profile of their car online and receive bids from dealers within minutes.
The Toast TV campaign, which will feature toy cars racing to bid for a seller's vehicle, will appear in the summer across multiple TV channels in the UK including C4, Sky Sports, Dave and More 4. Toast is also creating a radio campaign.
Cara Whitehouse, CMO of tootle.co.uk, said: "We're excited to be taking the next step in growing our brand and changing the way people sell cars. tootle.co.uk is disrupting a market with deeply ingrained behaviours, and Toast's creative concept brings the unique benefits of using our platform to life in a clever and compelling way."
Felicity Warren, Managing Director of Toast TV, added: "tootle.co.uk is the perfect brand to take to TV – it's an innovative and dynamic company and our cut-through concept for TV and Radio is sure to make its mark in this crowded market place."
www.tootle.co.uk
(JP)
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