Edgeware To Show Beyond Broadcast Experiences At IBS

Throughout the IBC2018 show, Edgeware will present its TV CDN and Origin systems to content distributors and service operators, showing them how its customers are using its technology to deliver OTT services that go beyond broadcast TV.

On stand 14.F20, Edgeware will show why OTT should no longer be considered an emerging area of the delivery market. With the right technology, OTT services can now surpass the traditional TV experience, offering extended functionality like personalized adverts, higher-resolution and better content protection, which all combine to create a more engaging viewing experience.

"Internet-delivered TV is more important than ever. This means that operators need to deploy systems that deliver the best experiences possible," said Richard Brandon, Edgeware's CMO. "Even when we're talking about big live events such as the World Cup, that require huge scale, OTT can now be delivered in a way that benefits viewers more than if they were tuning into traditional broadcasts."

On display will be both Edgeware's origin and CDN solutions. This includes the latest version of Ad Enabler, a dynamic ad insertion tool that lets content distributors insert glitch-free personalized adverts using frame-accurate segmentation, server side. The solution is one of the first to support live OTT ad insertion using the MPEG-DASH standard – the native format for Android devices.

When delivering content over the internet, protecting programming is paramount – especially considering the costs involved in production or rights acquisition. Edgeware will also be demonstrating its forensic watermarking technology throughout IBC – a tool that allows content distributors to add a unique code to their programming so it can be identified if illegally redistributed.

Edgeware will be exhibiting on stand 14.F20 at IBC2018 which runs from September 14-18, at the RAI Amsterdam.

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