Brainstorm Announces Launch Of OnMedia

Brainstorm has announced that it will launch OnMedia at NAB 2018 later this year.

OnMedia is an end-to-end solution for managing virtual and augmented reality 3D graphics based on social media feeds, and is one of the developments resulting from Brainstorm's partnership with never.no as leaders of Project VisualMedia in the Europe 2020 Horizon framework programme. The project is funded by the European Commission.

OnMedia integrates technology from never.no and Brainstorm to deliver its 3D Graphics Engine to display the information gathered and structured previously from the internet. The Social Media Engine can select the information, edit the graphics template, publish it and send the graphics to any broadcaster's workflow or play them out to air directly, and presenting the data in an attractive manner and enhancing the information displayed. OnMedia is also scalable and can therefore be adapted to the needs of local and regional television stations, national broadcasters and production houses.

In addition, OnMedia enables end-to-end social content management, customisation and publishing to both 3D TV graphics and second screen environments. It is an integrated, stand-alone modular application which makes it easy to search, filter, publish, visualise and engage with content from the audience.

David Alexander, Commercial Director of Brainstorm, said: "OnMedia helps broadcasters to enhance their programming content to drive higher audience ratings and foster loyalty from their audiences, providing a unique, end-to-end solution for social graphics management that takes advantage of our more than 20 years of experience in delivering high-end real-time graphics."

Scott Davies, CEO of never.no, added: "This goes far beyond the desirable requirement of live social data in visually dynamic TV formats, but also fundamentally provides a missing production flow in traditional broadcast environments. Whilst visualisation is key, the ability for producers, journalists and editorial teams to collect, moderate and build visual formats in real-time where simple creative changes can be made in a single interface quickly and easily is something that is missing in the industry. Now with the OnMedia solution, end-to-end social content management, customisation, and publishing to both 3D TV graphics as well as second screen environments can be achieved quickly and simply."

OnMedia will be demonstrated at NAB 2018, giving visitors an opportunity to see how to manage live social content, control and preview scenes, publish to 3D and virtual studio graphics, and control gesturing, as well as sync with second screen applications.

Brainstorm will exhibit at NAB 2018, Stand SL4616.

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