New Facility For ARRI Italia Following Expansion

ARRI's Italian subsidiary has relocated to a new office space – complete with TV studio and showroom – due to continued growth in the European market.

The increased presence not only strengthens the ARRI brand across Europe but also encourages cross sales between the company's various Business Units. ARRI Italia is dedicated to promoting the company's Camera Systems and Lighting Business Units in Southern Europe.

The new ARRI Italia office is located directly across from the Rho Fiera train and subway station and is highly accessible to locals as well as visitors to Milan. In the expanded office, ARRI Italia has ample space to present the company's camera systems and lighting equipment in a state-of-the-art showroom. The new location also incorporates a TV studio complete with AMIRA Multicam setup and SkyPanels as well as an HDR room. These designated areas allow the team to host trainings, ARRI Academy classes, as well as various film and broadcast industry workshops. The new offices will also feature a small shop where ARRI merchandise can be purchased.

Dr Joerg Pohlman, Executive Board Member of the ARRI Group, said: "ARRI has had offices in Italy since 1985 and with this office relocation and expansion, we are pleased to demonstrate our commitment to this important market."

Davide Bernarello, Business Development Manager at ARRI Italia, added: "ARRI Italia, with our new offices and supporting sales staff, aims to offer our customers and end users a physical space equipped with a showroom, a HDR room, and meeting rooms. We will be organizing events as well as various types of lighting and camera courses for technical and professional figures throughout the year and our new offices will be instrumental in helping us spread knowledge about our products."

www.arri.com

(JP/MH)