Bafta's albert & Good Energy Announce Partnership

Bafta's albert and Good Energy have unveiled a new partnership to support the creative sector's transition to renewable electricity, reduce carbon emissions and save costs across the industry.

The collaboration forms part of albert's Creative Energy Project and makes renewable electricity affordable for creative organisations, with the ultimate goal of increasing the amount demanded and produced in the UK.

Production companies and organisations that have already signed up to the service include Mammoth Films, Baby Cow, Films at 59, Splice, Halo Post Production, Neal Street Productions, Procam, Band Films, CPL Productions, Take 2 Productions, Incentive Pictures, and Directors UK, as well as BAFTA itself.

Good Energy will supply green electricity to all three of BAFTA's main offices in London, including its home at 195 Piccadilly in the city's West End.

Kevin Price, BAFTA COO and albert Consortium Chair, said: "The international community have made some strong commitments for carbon reduction and we are delighted to be working with Good Energy to help make those commitments a reality. The industry has a tendency to focus on tangible environmental impacts but it's electricity where the largest impact lies and where we must focus our attention. We look forward to BAFTA having its very own wind turbine one day."

Juliet Davenport, CEO and founder of Good Energy, added: "We're incredibly excited to be partnering with albert, helping to achieve a more sustainable future for the UK's film and television industries. Switching to clean, green energy is the simplest step that businesses can take to cutting carbon emissions and one of the biggest solutions to tackle climate change."

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(JP/LM)