Streamlining Workflows And Protecting Your Assets

The media and entertainment industry is constantly evolving when it comes to managing data and the creative processes.

High on the agenda for any creative professional is saving both time and money in pre and post production, while focusing on quality of course.

G-Technology understands that ultimately, time is money when it comes to the ability to transfer and ingest captured material from production into post-production.

With more production happening in the field, eliminating issues associated with access and storage on the move is essential. In such a digitally dependent generation, it is crucial to adopt and embrace new products into the creative toolkit that work to streamline the workflow process.

Efficiency on the move
For many, media affordability and faster workflows are increasingly in demand. Whether on set or in the field, simple and easy-to-use recording and monitoring solutions are crucial to a project's success. The 'recorder to edit' transfer can aggravate video professionals who are often on tight production deadlines.

On top of this, it's no secret that the capacity of creative professionals on the go and their technology are becoming more stretched. Losing a whole project by a lack of reliable storage is devastating. Technologies are advancing in line with the demand for high quality video or photography at the click of a button.

For instance, the ev Series Reader Atomos Master Caddy Edition can transfer content quickly. When shooting on the go, products such as these can be used as a standalone device to review, log and backup footage. The industry just needs to continue to embrace technology to ensure their toolkit is the most cost efficient.

Protecting your assets
Protection is key, in more ways than one. What if you have done all the right things when it comes to digitally protecting your assets yet forget just how physically vulnerable your devices are. Considering purpose-built products, such as the G-DRIVE ev ATC with its watertight drive compartment protecting your data from pressure, shock and dust to ensure your valuable assets remain intact.

In such a fast-paced industry with high expectations in the output, an efficient workflow needs a combination of the latest technology in your toolkit while ensuring that this is protected. Continuing to reassess your needs and utilising tools that provide capacity, reliability and performance makes for a digestible demanding project.

Reliability, high performance and centralised storage capabilities are crucial for demanding media and entertainment workflows. Streamlining workflows to make this process stress-free is becoming increasingly possible with storage technology such as the G-SPEED Shuttle XL, which is ideal for on-location storage and transfer, and the G-SPEED Studio XL, for studio transfer and editing.

Utilising Thunderbolt 2 technology as part of the connection for high-speed data transfers means both time and money can be saved when it comes to post production.

www.g-technology.com

This article is also available to read at BFV online here, page 4.

(JP/LM)