The Provys Broadcast Wellness Wheel

No intelligent person would feed their body on junk food, taking no exercise and submitting themselves to all the stresses of the 21st century, writes Martin Junek, Marketing Director, Provys.

In the same way, broadcasters would be foolish to ignore the wellbeing of their corporate body. But how can busy broadcasters find the time and the resources to continually ensure maximum wellness within all divisions and operations under their control? For to be sure, if the health of the corporate body is in question, then it might not show in the profile of one's bottom, but rest assured, it will show in the profile of one's bottom line.

This fundamental truth has been around since long before the beginning of broadcasting, but the fact is that busy executives all too often ignore the holistic wellness of their corporate broadcasting bodies resulting in loss of performance, vulnerability to market stresses, lack of attention to matters of priority, poor concentration on the important daily operational issues, lack of vision in matters of planning and a general malaise in all matters of corporate governance.

Fear not! The remedy is at hand! Provys have re-invented the wheel! See the picture attached. This is the Provys Broadcast Wellness Wheel (PBWW). It comprises six components, each of which is critical to the good health of any broadcasting organisation. These are as follows:

• Physical Wellness
• Intellectual and Legal Wellness
• Financial Health
• Social and Cultural Wellness
• Nutritional and Spiritual Wellness
• Rejuvenation

Provys's innovative approach to business problems in broadcasting states that the corporate body must be well in order to achieve its considered and defined objectives. It is this orientation on wellness and health within the organisation that now represents the principal focus for Provys software solutions.

Let us now consider the individual components of the PBWW and the criticality of each.

Physical Wellness is achieved by the efficient production of content. The Provys Production Management module ensures good health in physical resource deployment, project planning, precise time management and internal cost tracking.

Intellectual and Legal Wellness is best maintained by the Provys Rights Management module which ensures excellent utilisation of intellectual property rights, including all types and dimensions, with accurate amortisation and expiry tracking for peace of mind.

Without sound Financial Health, all the other components on the wheel will fail and in order, therefore, to guarantee wellness in finance, the Provys Advertisement Sales module will plan and organise structured campaigns to maximise revenues, including all advertisement categories using effective embedded CRM for healthy income streams.

Broadcasting does not exist in a vacuum but needs viewers and listeners from different social and cultural sectors within an environment that is increasingly competitive and stressful. To meet the complex demands of these various audiences, the Provys Broadcast Planning module is the ultimate programme scheduler for different social groups offering unlimited versions within strict budgets together with advanced scheduling of appropriate graphics thereby ensuring Social and Cultural Wellness.

Nutritional and Spiritual Wellness reminds us that just as the blood carries oxygen to the organs of a physical body, so the vital media assets flow through the corporate body in properly managed and controlled workflows. The Provys Content and MAM solution offers total control over archives for future sustainability and digestion, together with an unrivalled metadata search function for healthy nutrition.

It is all too easy for broadcasting organisations to grow comfortably old. But this is not the optimum way forward because audiences would drift away, especially the youngsters, and revenue streams with them. Therefore, Rejuvenation with the Provys VOD/OTT Management module means keeping in touch with the latest ideas, trends and developments particularly in the fast moving non-linear world and the module incorporates a wide variety of tools to keep programming young, including previews, catch-ups, etc. to restore vitality. And remember: rejuvenation is preferable to reincarnation.

To conclude, Provys brings a complete medicine chest of remedies (see above) to guarantee the operational good health of broadcasting organisations. We believe that this innovatory approach to broadcasting management, stressing the wellness aspects inherent within the PBWW is the key to not only survival, but to healthy development and a long and successful business life. We are convinced that this new way of defining broadcast management, in terms of corporate wellness, with excellent user benefits, value for money (you cannot put a price on your health), and new opportunities arising from power and vitality, deserves close attention from the whole industry.

www.provys.com

This article is also available to read at BFV online here, page 60.

(JP)