Matthews Studio Equipment Debuts Infinity Arm

Matthews Studio Equipment, in partnership with Sage Seb, has produced the Infinity Arm which will be introduced next month at NAB 2016. The Infinity Arm is an articulating arm that supports a range of cameras, lights and monitors.

Seb, who has travelled the world shooting features and commercials for Elle, Nine West and more, as well as major EPK packages, revealed how the concept of the Infinity Arm was created: "I've had camera support arms fall apart in the middle of the shoot, with no access to repair or replacement. Trying to make due cost time – not to mention a lot of gaffer tape. It got me to thinking about what I really needed in a camera support arm. I needed something that I could trust – that would be reliable, no matter how many times I repeated a move or how difficult the conditions. I needed to be able to hang and mount expensive camera/lens packages and customize the arm to whatever you need to get the job done."

Seb started the project as a Kickstarter program and was soon looking for a manufacturer in the US to produce the arm.

"The minute we saw Seb's design we knew it would be a perfect component to our camera support equipment," said Tyler Phillips, Vice President Product Management & Marketing for Matthews Studio Equipment. "It is everything an arm should be. Our engineering department worked with Sage to refine the Infinity Arm – and make it ready for introduction at NAB 2016."

The arm can be mounted to a variety of products, from a GoPro to a cinema camera, a monitor and more. It is plated with military grade anodized and proprietary electroless nickel phosphorus. The centre pivot point of the arm includes a 60 section rosette for strength and adjustability.

www.msegrip.com

(JP)