The Mill New York complete Axe commercial

The Mill New York has just completed the latest commercial for Axe, (known as Lynx in the UK) which hit Canadian and US screens on August 11.
The spot, aptly named 'twins,' is a new take on the old notion of having both angelic conscience and devilish behaviour.
The ad follows a night out with a pair of twins and one girl. One twin represents the wholesome, polite side of the duo, treating his date with respect. However, the other is crude, rude and keen to hit on his date at every opportunity. As the good twin takes the lady’s jacket, the evil twin attempts undress her by taking down her bra straps. On dropping her serviette at dinner, the good twin leans over to retrieve it, as the evil twin leans over to leer at her legs.
The funniest scene in the humorous spot is when all three are on the dance floor. The good twin glides smoothly across the dance floor as the evil twin practises dance moves that would warrant being kicked out of a seedy nightclub.
Both 'twins' collide and turn into the same person at the end of the spot, depicting the character traits and flaws innate to all people. The transition required them to run into one other and merge. The visual effect was achieved by shooting multiple plates of the twins. Each twin was then matted out from the background plate of the nightclub dance floor and manipulated to appear to match in position as they came together.
The blend between the twins was deliberately kept simple so easier on the eye, and as different as possible to more digital looking effects such as morphing.
Although simple to look at and executed quickly, the effect required several days of extensive matte and paintwork to achieve.
(GB)