NewTek Launches TalkShow Skype Platform

NewTek unveiled its TalkShow VS-100, a video calling production system designed for television studios and live video producers, at this year's IBC.

The solution enables TV or live video producers to reach 300m monthly connected Skype users and incorporate them as guest speakers into live programs with full-frame Skype video calls. Attendees at the show were the first to see the new system on the NewTek stand.
The turnkey TalkShow system builds upon Skype TX software from Microsoft for initiating, receiving, monitoring and managing video calls.
Users have access to customisable settings for fully colour correcting live video calls (including features for automatic colour balancing) as well as SDI-embedded audio and compressor/limiter, equalisation and adjustable head-room controls.
"Almost every live TV and video program includes a conversation between people—whether it’s a news or entertainment show, a sporting event, or even a corporate meeting," said Dr. Andrew Cross, president and CTO of NewTek. "While there’s been a growing trend to incorporate social media—such as live Twitter feeds—directly into these programs, integrating a two-way dialogue over Skype dramatically shifts the experience to a more engaging and participatory event. TalkShow truly breaks down the fourth-wall in traditional live television. It’s a fast, easy, low-cost way to reach anyone in any location with a simple Skype video call and to enrich program content with immediate access to the fresh perspective, analysis and opinions that only a guest speaker can deliver."
Angie Hill, general manager for Audience Marketing from Skype added: "Skype TX is an important part of our offering to media so we’re delighted to welcome NewTek to the Skype family. We’re now able to bring new dimensions to broadcaster’s productions and inspire a brand new generation of media moments."

www.newtek.com

(IT/CD)