Macrovision announce SoftSummit 2003 Conference

Macrovision have announced that SoftSummit 2003, the leading annual forum for software business executives, publishers and purchasers, will be held October 6-10 in San Jose, California.
Formerly called EC4S, SoftSummit’s new name reflects the conference’s expanded focus on latest trends and best practices in software pricing, purchasing and licensing.
“Last year’s event attracted record attendance and confirmed the need for an open forum for software vendors and their customers to discuss best business practices,” said Bill Krepick, Macrovision CEO. “SoftSummit provides this much-anticipated forum to share business strategies and technologies that enable successful software pricing, purchasing and licensing.”
“The software licensing arena has exploded over the past year,” said Steve McHale, VP Research at IDC Corporation. “Controversial issues around product activation, intellectual property protection and the sometimes conflicting needs and expectations of software vendors and customers have had a major impact on the software industry. SoftSummit will address innovative approaches and solutions to these issues, for both publishers and consumers, while also bringing key trends like utility-model computing and on-demand computing to the forefront.”
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