Avid acquires NXN Software

Avid Technology has acquired Munich-based NXN Software AG, a leading provider of asset and production management systems specifically targeted for the entertainment and computer graphics industries, in a cash transaction valued at approximately €35 million.
The acquisition expands Avid’s leadership in digital asset management by enabling the company’s film and video postproduction, broadcast, and 3D animation customers to leverage the revolutionary workflow capabilities of the acclaimed NXN alienbrain product line.
“Professional content creators continue to look for ways to simplify the extremely complex process of managing large volumes of digital assets, and NXN’s ground-breaking software has rapidly become the media management tool of choice for leading content creation companies, including Sony Pictures Imageworks, China Central Television, and Electronic Arts,” said David Krall, Avid’s president and chief executive officer. “Alienbrain systems will enhance the asset and production management features of Avid’s industry-leading content creation tools, making it easy for customers to track, store, and control virtually every version and type of file in a digital project. As we integrate this powerful technology, we look forward to extending our reach in the increasingly important digital asset management market, while continuing to serve the thousands of NXN customers currently using alienbrain systems.”
Gregor vom Scheidt, founder and CEO of NXN, who will be staying on as a managing director for Avid, added: “There is tremendous synergy between Avid’s ‘make manage and move media’ strategy and NXN’s core philosophy of enabling customers to manage and track all of the media assets they create. We’re extremely pleased to join a world-class company like Avid, which will now be able to deliver the most comprehensive digital asset management systems on the market. Whether working on film, video, broadcast news, or 3D animation projects, customers using alienbrain software will always know that they are working with the most current files, and can forget about accidentally overwriting or losing valuable project data.”
(GB)