Macrovision divisions reflect digital convergence

Content protection and digital rights management (DRM) technology provider Macrovision have announced that the company has reorganized into two business divisions: an Entertainment Technologies Group (ETG) and a Software Technologies Group (STG).
The Entertainment Technologies Group merges the Video Technology and Music Technology Divisions, along with the SafeDisc portion of the Consumer Software Division. The Software Technologies Group absorbs the Enterprise Software Division and the SafeCast business that was also a part of the Consumer Software Division.
"Macrovision’s entertainment customers are at the cusp of the transition from the packaged media/optical disc world to the online/Internet world," said CEO Bill Krepick. "For example, record labels, film studios and games publishers are seeking integrated content protection and DRM solutions that cut across various devices and media formats, such as DVDs, CDs, CD-ROMs, game console software, and set-top boxes, as well as Internet portal, streaming, and download applications.
“Likewise, software and hardware vendors are enabling new business models such as utility computing via our FLEXlm solutions, and product activation via our SafeCast DRM for personal software solutions. In response to this convergence of customer needs, Macrovision is focusing on bringing the broadest and most robust protection and enablement solutions delivered in an integrated fashion.”
Krepick added: “With this reorganization, our heightened focus and seasoned management team can accelerate our ability to deliver seamless, robust copy protection and rights management solutions to our global customers and to their distribution partners.”
(MM)