Serbia TV Selects Avid Solutions

Avid has news that Television of Serbia (RTS), Serbia's leading public broadcaster, has invested in the company's broadcast solutions.
"The investment will enable RTS to streamline media asset management and enable the broadcaster to accelerate the creation, repurpose, monetisation and distribution of high-quality, compelling content across multiple platforms," a statement from Avid said.
Nenad Cukalovic, head of TV technology at RTS, said: "The volume of media assets we're handling has increased fourfold over the past 12 months, accelerating the need for us to streamline our operational efficiencies and rethink how we handle, store and access our media content.
"We've experienced many years of success with Avid solutions as they are trusted and reliable, so it made perfect sense for us to build upon our existing Avid infrastructure and invest in a set of open and integrated solutions that future-proof our digital workflow."
Christopher Brennan, managing director for Central and Eastern Europe, Middle East and Turkey at Avid, added: "RTS' additional Avid investment is yet another example of how we're continuing to build momentum in the region and enable the largest broadcasting corporations to manage and optimise their assets through integrated, end-to-end workflows.
"RTS is well known for its innovation, and with a set of powerful and versatile solutions as the backbone of its operation, we're helping it to maintain and develop its vision."
The new investment comprises an Avid Interplay® Production asset management system, Avid Interplay® Central for remote working, Avid AirSpeed® 5000 ingest servers and Avid Pro Tools® |HDX audio mixing and editing system. RTS also plans to add to its existing Avid ISIS® shared storage system.
The installation is being implemented by Avid reseller, Amisys Group, a Serbian systems integrator, and is projected to be completed in December 2013.
www.avid.com
(IT/JP)