Avid Media Composer Adrenaline now shipping

Avid Technology have announced the worldwide availability of their new Media Composer Adrenaline system.
This revolutionary product combines feature-rich, next-generation Media Composer software with the powerful new Adrenaline hardware to offer real-time, multi-stream, uncompressed standard-definition video editing and 10-bit high-definition media expandability. The Adrenaline hardware is part of Avid’s new family of digital nonlinear accelerators (Avid DNA), the industry’s only hybrid architecture designed to leverage the power of both host-based software capabilities and hardware-based acceleration, delivering unparalleled performance that scales with the power of the host CPU.
“When we unveiled Media Composer Adrenaline at NAB this past April, the reaction was unbelievable. Customers were not only impressed by the new features, such as HD expandability and enhanced color correction, but also by the real-time performance and responsiveness that the system delivers,” said Dana Ruzicka, director of product marketing for Avid. “And what really blew them away was the price. Never before has a product with this depth of functionality, compatibility and performance been so affordable.”
Media Composer Adrenaline is the industry’s first system to support uncompressed SD video over a standard FireWire connection. The product offers a robust feature set, including 24p Film Composer offline editing functionality, 24-bit audio capabilities and a powerful real-time color correction tool that can automatically correct an entire sequence with a single click. The Media Composer Adrenaline system can also operate in a collaborative workflow with Avid Unity MediaNetwork and natively supports Avid Meridien (JFIF), ABVB (AVRs), DV25, DV50, IMX and uncompressed 601 media – all mixable in the same timeline.
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