Broadcast News

Bookmark and Share
05/07/2012

UNIT TV Ups Its Game By Installing Avid Media Composer

In direct response to client demand for professional-grade editing services, full-service London post-production group UNIT TV has transitioned to Avid Media Composer 6 as its facility-wide editing system of choice. Twelve new Media Composer systems will take up residence in The Cut, UNIT TV’s creative offline company.
Comprised of three specialist facilities – The Cut, The Mix and The Finish – working collaboratively under the UNIT TV umbrella, UNIT TV is fast becoming one of the leading short-form post houses in Soho. It handles everything from offline to audio to finishing and VFX - delivering high-quality TV and radio commercials, games trailers, music videos and broadcast promos for clients such as BBH, Mother, Saatchi & Saatchi, TBWA and DLKW Lowe.
The move to Avid editing systems is part of UNIT TV’s wider company vision to deliver the ultimate client experience, bring in higher-profile projects and position itself as a top-end Soho facility. UNIT TV chief executive officer, Adam Luckwell, says: “Hiring top talent, providing the best working environment, installing the most efficient client-focused workflows and investing in the premier technology all help us to deliver on our client experience promise.”
He continues: “The investment in Avid Media Composer was primarily a commercial decision to satisfy a demand driven by agency clients, and we’re already beginning to see a noticeable difference in the type of work we’re attracting. Avid is the professional industry standard editing tool. Clients expect the ultimate quality when they come into a high-end facility, and with Avid we can now deliver.”
He adds: “I also had pressures internally from operations and engineering to make the change to Media Composer. It integrates perfectly with our fully networked audio, finishing and VFX systems, hooks into our central storage facility, and importantly offers frame-accurate editing – something which should be a given. And wider than this, the Avid investment has also had positive knock-on effects on our own recruitment - it is helping us to raise the bar in terms of the creative talent we can attract.”
Tom Cordiner, general manager for Avid EMEA, adds: “UNIT TV is a very well-managed post facility with an exciting offering blending the best in creative talent and technical efficiency. With its new purpose-designed five-storey facility in the heart of Soho, and Avid editing and audio technology at its core, they are making a big statement to the market and we wish them every success for the future.”
The systems were sold and will be supported by Avid reseller, Jigsaw24.
www.jigsaw24.com
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

18/11/2024
Sony To Start Providing NDI System Usage
Sony is to provide the use of the NDI® system as a standard feature free of charge in NDI-compatible remote camera systems. Going forward, the NDI sys
16/07/2015
Pie Town Productions Embraces Avid Everywhere
Avid has announced that Pie Town Productions, a reality television production company based in North Hollywood, California, has embraced Avid Everywhe
12/03/2024
Avid Congratulates Oscar®-Winning Users For Their Creative Achievements
Avid® has congratulated its Oscar®-winning users for their creative achievements at the Academy Awards®, following the success of Oppenheimer, which c
16/11/2006
Avid Ships Latest Version of Studio Toolkit
Avid has announced the availability of version 5.6 of Avid Studio Toolkit, which delivers significant enhancements to a set of tightly integrated, ind
30/04/2003
Avid announce direct sales of high end products
Avid Technology are to increase their direct sales presence in the UK, to complement the current London Direct team based in Poland Street Soho. From
19/04/2023
Avid Launches New Partner Program
Avid® has launched a new partner program, Works with Avid On Demand, that enables customers to expand their workflow capabilities through a growing ra
13/07/2022
Avid Unveils Avid NEXIS
Avid® has unveiled the next generation of its patented Avid NEXIS® shared storage solutions with the Avid NEXIS F-series family of storage engines and
16/09/2013
Al Kass To Power Avids New Headquarters
Avid has announced that Qatar-based Al Kass, one of the most innovative sports TV channels in the Middle East, will power its new state-of-the-art hea
26/01/2004
Avid reveal VideoForum line-up
Avid is to demonstrate the new version of the Avid Xpress DV software for the first time in the UK on Stand No. 210 at VideoForum. The show, which tak
29/04/2004
Avid licenses Sonic DVD technology for editing products
Sonic Solutions and Avid Technology announced recently that they have entered into a multi-year licensing and co-development agreement to integrate So
30/08/2024
Avid Showcases Innovations At IBC2024
Avid is primed to demonstrate a range of exciting enhancements across its portfolio at IBC2024, designed to transform the way media creators produce p
12/10/2016
Avid Redefining Graphics
In today's media environment, competition for viewership amongst broadcasters is at an all-time high, says Ofir Benovici, Senior Director, Broadcast P
05/06/2008
ITN Selects All-Digital Avid Workflow For ITV and Channel 4 News Service
Avid Technology, a provider of tools for film, video, audio, 3D animation, gaming and broadcast professionals, has announced that ITN, a leading indep
20/07/2006
ITN reach outline agreement with Avid
ITN, one of the world’s leading news and video content companies, has reached an outline agreement with Avid to provide a new media management system
23/04/2015
Sonnet Unveils DX Thunderbolt Adapter
Sonnet Technologies has announced the availability of the Sonnet DX Thunderbolt Adapter for Avid Media Composer Mojo DX and Avid Nitris DX. Formerly b