Channel 4 Announces Retainer Agreements

Channel 4 Online has announced 12-month retainer agreements with two regional digital agencies, Leeds-based Numiko and Rckt based in Sheffield.
The agreements will see each agency guaranteed a minimum spend of £100k over the next 12 months for programme support content.
The retainers were agreed following a call out at the Channel 4 Online Winter Briefing in December 2012.
Digital agencies were asked to submit their interest to work regularly with Channel 4 on programme support projects.
Jodie Morris, Production Manager, Online said: "Through these retainer agreements, we're able to make an on-going investment in creative talent outside of the larger, more established agencies across the UK. We work with a number of regional digital agencies already, but we wanted to demonstrate a longer term commitment to supporting them, and also to find fresh new talent to work with.
"We've been delighted with the projects delivered to us by both Numiko and Rckt in the past and look forward to working with them as trusted partners over the next 12 months. We're also really excited to explore new project ideas with our shortlisted agencies – and to keep on finding new, regional companies interested in working with us as we remain committed to a broad and diverse supply base."
Jaron Ghani, Technical Director at Numiko said: "It's wonderful to be building on a very fruitful relationship that goes from strength to strength, and we're very excited about the opportunities this new arrangement allows. It underlines a commitment on both sides to work even more closely and effectively, creating and delivering excellent digital content and experiences, further enhancing the channel's exciting and thought-provoking output."
Nick Crossland, Senior Digital Producer at Rckt said: "This agreement marks a significant milestone for Rckt and its relationship with Channel 4. It not only recognises the success of our past projects together, but also the ability and creativity of our team to deliver an original body of work which is enjoyed by a wide audience. We always enjoy working with the team at Channel 4 Online and over the next 12 months are really looking forward to working on a diverse range of projects which will help us to push our creative and technical boundaries. We're also thrilled that Channel 4 recognises the thriving creative industries in the North, and the cutting edge digital work that also takes place outside of London."
www.channel4.com
(IT/JP)