Hamburger Abendblatt Expands Online

Germany's Hamburger Abendblatt newspaper has expanded its online video use with the help of LiveU, providers of portable live video-over-cellular solutions.
The regional newspaper, owned by Axel Springer AG, has deployed cellular uplinking technology from LiveU to expand its online video use.
The technology has been deployed to bring successful sports blog “Matz Ab!” to the web.
This brings visual news content about local football teams St Pauli and Hamburger Sportverein (HSV) to multiple screen platforms (computer, smartphone, tablet).
Post-match discussion, analysis and interviews with players are held and carried live to online viewers. This has been so successful that the owner of the Block House restaurant chain has stepped in to host the live video blog sessions in his restaurants.
The newspaper is using LiveU’s handheld LU40 unit – designed for this type of deployment – over both 3G and 4G in combination with a Panasonic HPX171 camera.
For the backend there’s a LiveU cloud server, OVP (Online Video Platform) from Brightcove and Akamai CDN (Content Delivery Network). The LiveU solution and support was supplied to "Hamburger Abendblatt" by Netorium, the company’s German partner.
Zion Eilam, LiveU’s Key Account Executive, says: "Newspapers are operating in highly competitive markets with the gradual move from print to online providing both challenges and opportunities. We are very pleased to be working with Hamburger Abendblatt on this project, seeing how its local reach is being expanded via video usage, increasing not only viewer numbers but the length of time viewers are staying on the site."
www.liveu.tv
(IT/CD)