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30/01/2013

ASSIMILATE Ships Support For New Cameras

ASSIMILATE, global provider of DI and dailies tools for digital cinema, episodic television, commercials and spot workflows, has announced a significant upgrade to its SCRATCH™ and SCRATCH Lab™ software. Following quickly on the heels of its November 2012 delivery of version 7, ASSIMILATE has significantly expanded the SCRATCH arsenal for on-set and post-production professionals as they strive to push the boundaries of digital cinema, TV and commercials.
New Release Update SCRATCH and Lab Includes:
•Support for Sony F5/F55 and the new F65 format via the new Sony SDK, including 6k and 8k support
•Support for SONY Mpeg-2 .mp4, .mov and XAVC HD/4K .mxf
•New ASSIMILATE custom ARRI fast Debayer – built for significant speed while still preserving color accuracy
•Support for RED monochrome footage, DRX control on RED Rocket cards and additional metadata items (such as scene and take)
•Support for Canon C500 .rmf
•Support for Blackmagic Design Cinema DNG
•Upgraded jpeg2000 implementation that generates DCI compliant output
•Update to the benchmark/profile function of SCRATCH and Lab for measuring IO performance.
•Ability to load multi-view EXR images as under/over images
Dramatically Faster ARRIRAW Debayering
The new SCRATCH and SCRATCH Lab update release feature a new ASSIMILATE custom ARRI fast Debayer method – built for significant speed while still preserving color accuracy. The new fast Debayer option is set as a default option when loading new ARRIRAW media.
"ASSIMILATE has again taken the lead when it comes to support for the latest camera technology," said London-based DIT Joe Steel (Prometheus, 47 Ronin). "F55, F5 and C500 are already testing for several major projects and it’s crucial for me to be able to support whichever cameras the director and DP want to shoot. With SCRATCH Lab, I never have to worry. Once a new camera is introduced, ASSIMILATE is right there to support it. Working with SCRATCH Lab gives me an incredible amount of performance and flexibility at an amazing price."
"SCRATCH and SCRATCH Lab are well known for delivering the industry’s best price performance to on-set professionals and post-production artists”, commented Steve Bannerman, VP of marketing at ASSIMILATE. “This new update release demonstrates our commitment to listening to our customers and responding quickly- not only with the latest camera support, but with unique tools like our custom ARRI fast Debayer method. We’re dedicated to shipping new features throughout the year, as they’re ready, rather than holding them for monolithic releases. We believe this strategy maximizes both the productivity and creativity of our artists."
Pricing and Availability
Available immediately, the price for SCRATCH and SCRATCH Lab remain unchanged at $20,995 and $5,990, respectively. A Site License Subscription is also available for SCRATCH and SCRATCH Lab, and is priced at $33,000 USD, annually (including maintenance and support for the period).
www.assimilateinc.com
VMI.TV Ltd

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