Broadcast News
13/04/2011
Local Hero Post Completes Facility Upgrade With SCRATCH
Local Hero Post, a boutique digital intermediate facility in Santa Monica specialising in file-based workflow, has completed a major facility upgrade.
Designed to service file-based filmmaking, Local Hero's DI Pipeline now includes a new 2D/S3D 2K DI Theatre and 2D/S3D HD Grading and finishing bay, along with a full compliment of conform, vfx and mastering suites. New deliverables services include the ability to master and preview S3D DCP's and S3D HDCAM-SRs.
The facility is built around Assimilate's powerful SCRATCH finishing system; the industry's most comprehensive digital cinema and broadcast imaging tool for dailies, conform, colour grading and finishing. SCRATCH allows Local Hero to focus on all phases of RED and RAW-based production workflow. From colour grading to media deliverables including digital cinema packages and filmout, Local Hero Post delivers powerfully effective one-stop solution throughout the entire post production chain.
Leandro Marini, Founder and CEO of Local Hero, has been on board with SCRATCH from the very start. According to Marini: "We weren't always a SCRATCH shop but after our first test years ago, we've never looked back. With its NATIVE handling of file-based media, especially RED, and the fact that everything is real-time, from grading, to VFX to mastering, it quickly became the only that could handle our digital cinema needs. Now, the backbone of the entire facility is SCRATCH."
David Cummins, Head of Business Development, said: "Local Hero Post offers affordable digital mastering and DI services custom tailored for indie producers." Cummins' most recent gig was digital lab supervisor for 127 Hours. With a deep appreciation of the challenges of digital cinema acquisition, Cummins goes on to say: "Local Hero intimately understands all aspects of digital cinema imaging and that is why I am thrilled to be part of the team here. The services offered by Local Hero Post are essential to the growing needs of filmmakers adopting digital cinema camera systems like the new RED Epic camera."
Speaking of the Epic, Marini, a shooter himself, just tested the camera. He said: "I'm extremely impressed. In the past, I approached RED with a healthy objective perspective, waiting to see how the camera developed. This is a whole new world. With the Epic, RED has come full circle and created the most powerful filmmaking tool currently on the market. The resolution is beyond any other digital system, the sensitivity and dynamic range is beyond that of film, and its one of the smallest, lightest cameras available too. That truly is game-changing. Makes me glad we went file-based years ago."
(KMcA/GK)
Designed to service file-based filmmaking, Local Hero's DI Pipeline now includes a new 2D/S3D 2K DI Theatre and 2D/S3D HD Grading and finishing bay, along with a full compliment of conform, vfx and mastering suites. New deliverables services include the ability to master and preview S3D DCP's and S3D HDCAM-SRs.
The facility is built around Assimilate's powerful SCRATCH finishing system; the industry's most comprehensive digital cinema and broadcast imaging tool for dailies, conform, colour grading and finishing. SCRATCH allows Local Hero to focus on all phases of RED and RAW-based production workflow. From colour grading to media deliverables including digital cinema packages and filmout, Local Hero Post delivers powerfully effective one-stop solution throughout the entire post production chain.
Leandro Marini, Founder and CEO of Local Hero, has been on board with SCRATCH from the very start. According to Marini: "We weren't always a SCRATCH shop but after our first test years ago, we've never looked back. With its NATIVE handling of file-based media, especially RED, and the fact that everything is real-time, from grading, to VFX to mastering, it quickly became the only that could handle our digital cinema needs. Now, the backbone of the entire facility is SCRATCH."
David Cummins, Head of Business Development, said: "Local Hero Post offers affordable digital mastering and DI services custom tailored for indie producers." Cummins' most recent gig was digital lab supervisor for 127 Hours. With a deep appreciation of the challenges of digital cinema acquisition, Cummins goes on to say: "Local Hero intimately understands all aspects of digital cinema imaging and that is why I am thrilled to be part of the team here. The services offered by Local Hero Post are essential to the growing needs of filmmakers adopting digital cinema camera systems like the new RED Epic camera."
Speaking of the Epic, Marini, a shooter himself, just tested the camera. He said: "I'm extremely impressed. In the past, I approached RED with a healthy objective perspective, waiting to see how the camera developed. This is a whole new world. With the Epic, RED has come full circle and created the most powerful filmmaking tool currently on the market. The resolution is beyond any other digital system, the sensitivity and dynamic range is beyond that of film, and its one of the smallest, lightest cameras available too. That truly is game-changing. Makes me glad we went file-based years ago."
(KMcA/GK)
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