Global Society for Asset Management debuts at NAB

GSAM, the Global Society for Asset Management, has made its official debut at NAB 2003 with a roster of founding members that include the leaders of the digital asset management industry, including Ascent Media Group, Artesia Technologies, Avid Technology and RightsLine.
GSAM is the world's first international trade and professional association to target the important and fast-growing field of Digital Asset Management (DAM).
"Effective control of media and metadata is the key success factor for today's broadcasters and for a host of other businesses, and the technology to allow this is still emerging. We feel there is a strong need for dialog and direction, and we aim to make GSAM a focal point for this," GSAM Founder and Executive Director Richard Eberhart said.
Among GSAM's goals as an organization are: actively influencing standards that promote openness and interoperability between enterprise systems, reducing the complexity of the digital asset management field by demonstrating best practices across multiple vertical industries and identifying the potential of new areas of the field as they evolve and emerge.
GSAM is completely independent and vendor neutral, and with branches in the USA, Europe and Asia, it is also truly international in scope.
"Here at NAB, broadcasting is of course the major focus," said Adrian Scott, president of GSAM Europe, "but while Digital Asset Management is absolutely core for TV and Radio, it is becoming equally important to the needs of many other industries. These days, everyone has a need to organize, control and distribute digital content, and there are many diverse enterprises which share common concerns in this area. GSAM will help identify those issues, pool knowledge and experience, and promote best practices. We aim also to bring suppliers and users together in a highly constructive way."
"GSAM is evidence of the trend we see at Artesia - that digital asset management is growing up and starting to be seen as core and common infrastructure," said David Lipsey, vice president of media and entertainment of Artesia.
"The need for asset management, obvious for a long time, has been made more-so by the increasing complexities of digital workflow and increasing demands of enterprise storage - the world's getting larger," added Peter Fasciano, co-founder of Avid. "GSAM will help us in navigating this larger world and finding our way to a much-needed common solution."
For more information on GSAM in Europe, please contact Adrian Scott, +44 7753 748888.
(AMcE)