NETIA Launches Manreo 2 Media Asset Management System At IBC 2009

NETIA, a leading provider of software solutions for managing television and radio content, has announced the release of the next version of its Manreo media asset management (MAM) software.
The new Manreo 2 adds powerful features to streamline workflow and allow users to simply and efficiently repurpose and broadcast content assets to multiple platforms.
Yoann Poizeau, Produce Manager at NETIA, said: "NETIA's Manreo 2 does everything it takes to help a content owner reap value from assets by supporting the ability to repurpose them either for broadcast or to suit new distribution platforms such as mobile devices. Manreo 2 pushes the system to a new level of efficiency by making it even easier to customise workflow to meet the individual needs of our clients and improve overall efficiency."
Designed with an open, scalable architecture, Manreo 2 has all the tools needed to simplify the cataloging, indexing, archiving, accessing and distribution of media. Manreo 2 is designed to maximise productivity gains in asset management and the use of rich media, which in turn can be repurposed and published to platforms such as web portals and mobile devices. The solution supports all industry-standard formats for ingesting content, generating browse proxies, enriching media through speech-to-text functionality, providing easy access to media and much more.
With this new version, Manreo 2 now incorporates the new NETIA Workflow Engine, designed to allow media companies to easily monitor, create and execute their own workflows.
NETIA Workflow Engine facilitates and harmonises exchanges between all existing applications found in a broadcast environment. Accessed via a user-friendly graphic interface. NETIA Workflow Engine orders tasks to optimise efficiency and load balancing, automates content distribution processes and includes a security warning and notification system.
NETIA Workflow Engine can also perform automated transcoding and publishing of media and metadata to the internet, VOD, mobile services and IPTV.
Manreo 2 also upgrades NETIA's existing Hypercast Warehouse software,a flexible platform entirely dedicated to MAM. This powerful archiving manager at the heart of the system interfaces with ingest, post production, automation and storage applications. Owing to its adaptive flexibility, Hypercast Warehouse integrates with any environment and can be used to manage audio, video or images in all file formats (MXF, XDCAM, mpeg 4, mpeg 2, wmv, etc...).
Hypercast Warehouse further turns dialog into searchable text, making video content even more readily available for comprehensive search, access and retrieval. Because Hypercast Warehouse can restore, partially or completely, designated high-resolution or low-resolution files to editing or playout systems. It simplifies both production and repurposing of stored media.
Further information is available at: www.netia.com.
(KMcA/GK)