Artesia Technologies and Telestream partner with BBDO New York

Artesia Technologies, the leader in enterprise digital asset management solutions, and Telestream, the leader in automated media encoding and delivery solutions, have partnered with BBDO New York, the flagship office of the world's third largest global advertising agency network, to implement a major new digital media management and workflow automation system.
The initiative is one of the most ambitious efforts ever undertaken by a major agency and will enable BBDO to replace manual processes with cutting-edge digital technology. Encompassing brand assets and other rich media used to support television, radio, print and online campaigns, the system will allow users to easily access, utilize and repurpose these materials while working collaboratively with co-workers and clients in the development of new programs and campaigns.
"We are proud to be working with BBDO on such an important project -- one that is revolutionizing how creative communities, and specifically global advertising agencies, conceive and implement their workflows in the digital age," said Scott Bowen, President and COO, Artesia Technologies.
(GB)