Flight Logistics Film And TV Aviation

Flight Logistics Ltd is a specialist aviation company who organises aerial Film, Video and Stills shoots. Over the years, interpreting weather forecasts has become a vital part of their work.
To assist clients, they have compiled www.mediaweather.tv which is a single link to the best pages from over 20 weather sources and has quickly proved very popular.
Weather forecasting is a combination of science and art. The first is the collection of information, measurements and data; the second is the art of interpretation.
Thus, having a wide range of sources of forecast information and interpretations is very helpful. It is similar to having second opinions from Doctors or Lawyers.
However, you need to be careful about what weather sources you are comparing. The UK Met Office is still sensitive about TV Forecaster, Michael Fish, saying on air “a woman called to ask if a hurricane on its way? Well if you’re watching .......don’t worry, there isn’t”. A few hours later the worst storm for 284 years hit Southern England !
Since then, they have tended to be cautious and slightly pessimistic. In weather forecasting circles, it even has a name, “the Michael Effect”.
The problem for shoot organisers is that the Met Office supplies many different outlets including the BBC, ITV, ITN and Channel 4. Whilst the presentation of information varies, the core forecast is the same, thus whilst appearing diverse, they have little comparison value.
Clearly, pessimistic forecasts are not helpful when making go/no go decisions for expensive shoots.
The www.mediaweather.tv links are selected for their quality and clarity. All are totally free and no-one needs to log on or register. Optimised for laptop and ipad and iphones, there is also a cut down version mediaweather.mobi for less capable mobile phones.
www.mediaweather.tv