MetraWeather Forecasts World Cup 2014

MetraWeather, provider of forecast data and weather presentation services, has joined forces with Red Touch Media to launch a new e-store to streamline the distribution of ready-to-play weather clips.

The MetraWeather ClipStore supplies news producers and editors with location-specific weather clips, which can be bought ready for programming.
ClipStore is to be utilised at this year's World Cup, offering match-by-match forecasts for the football fixtures in Brazil over June and July.
“Weather used to be in the news. Now it is the news," said MetraWeather GM Media, Angus Swainson. "Broadcasters recognise that leading their news programming with compelling weather bulletins is a powerful drawcard for viewers and advertisers looking for a highly-engaged audience. In Brazil over June and July, some matches could be played in high-levels of humidity that might be draining in high-intensity matches. ClipStore will help broadcasters complement their coverage with match-by-match weather bulletins about stadium conditions."
ClipStore clips are produced on the MetraWeather Weatherscape XT presentation platform that is used by broadcasters, including the BBC and Nine Network in Australia, to produce engaging weather programmes.

clipstore.metraweather.com

(IT)