FFV Reveals 'Straight-To-Avid' Editing Workflows

In a move that will deliver new efficiencies for the rapidly growing base of Avid customers, Fast Forward Video (FFV) have announced native Avid DNxHD support for its multiformat, straight-to-edit digital video recorders (DVRs), the sideKick HD and sideKick HD Studio.
By recording video directly in the Avid DNxHD format, the sideKick HD systems enable the seamless movement of high-quality video content into Avid editing workflows.
"Avid Media Composer is one of the world's most popular digital nonlinear editing systems, and now the sideKick HD and sideKick HD Studio will enable our Avid customers to streamline their camera-to-editing workflows like never before," said Paul DeKeyser, founder of FFV.
"Users can bring raw camera footage captured by the sideKick systems directly into Avid editing systems and instantly start editing, without any additional transcoding or any degradations in image quality."
The sideKick HD is a multiformat, camera-mountable DVR that raises the bar for image quality when paired with today's state-of-the-art camcorders, and the sideKick HD Studio is a rack-mountable version for use in base stations and studios. As true straight-to-edit DVRs, the systems record to off-the-shelf, hot-swappable 2.5-inch SSD drives in the user's choice of native Avid DNxHD or ProRes for Apple. Bringing files into the Avid environment is a simple matter of moving the disk from the sideKick HD to the computer; no time-consuming ingest or transcoding operations are required.
"FFV's support of Avid DNxHD means that our film, television, and live production customers will have even greater flexibility to ease their workflows and improve the quality of their productions, while saving valuable time," said David Colantuoni, director of product management at Avid.
"We're very impressed with the extremely high image quality provided by the sideKick HD DVRs, and they are an ideal complement to Avid's high-quality, low-bandwidth DNxHD codec."
At the 2012 NAB Show, the sideKick HD will headline FFV's full line of durable, user-friendly DVR solutions, each designed with customer requirements in mind and focused on delivering the highest quality output possible.
www.avid.com
www.ffv.com
(LB)