Record Number Of Brits Watch TV Online

A record number of people in the UK are now watching TV online, it has been revealed.
An analysis has shown that online video has reached 34.2 million UK internet users, representing 80% of the country’s total internet audience.
According to comScore Video Matrix Google sites ranked as the leading video destination with nearly 30 million unique viewers.
The research uncovered that 34.2 million UK internet users saw a total of nearly 8.4 billion videos for 58.8 billion minutes in January. While the size of the UK online video audience has not grown in the past six months, the number of videos viewed has grown 28%.
Meanwhile the total time users spent engaging with online video also grew 42%, suggesting that online video viewers continue to become more engaged over time.
Erick Schonfeld, TechCrunch said: "The penetration of online video is already about half of the overall TV-watching population."
"But all those billions of videos watched online still only represent 1.4% of the time spent watching traditional TV.
"In this light, online video still has a long way to go before it can hope to match the time spent in front of the TV in the living room," he concluded.
(LB)