Broadcast News
08/12/2011
STV Choose Ross Video Automation Solutions
A UK based broadcaster has invested in video equipment from Ross Video in a bid to increase its news output.
STV will increase its Scottish regional news output using Ross Video’s OverDrive Automated Production Control System.
The adoption of OverDrive by STV highlights the recent growth of Ross automated production control solutions in the European market.
The firm believe that the ability to efficiently produce clean, fast-paced productions with OverDrive will allow STV to produce additional content and increase their acquisition and creation capabilities at the same time.
"Ross has been very supportive of our news expansion plans, working closely with us during the implementation of this new technology," said Gary Welsh, Operation Director, STV. "This is the first OverDrive implementation in the UK and we’re impressed by the technology. OverDrive has definitely delivered the benefits expected."
Meanwhile David Dowling, Ross Video’s Director of Sales for Europe said: "STV have always been an innovative and forward thinking Broadcaster and we are delighted that after some comprehensive research of automation solutions, they have chosen Ross Video as their studio automation partner"
(LB)
STV will increase its Scottish regional news output using Ross Video’s OverDrive Automated Production Control System.
The adoption of OverDrive by STV highlights the recent growth of Ross automated production control solutions in the European market.
The firm believe that the ability to efficiently produce clean, fast-paced productions with OverDrive will allow STV to produce additional content and increase their acquisition and creation capabilities at the same time.
"Ross has been very supportive of our news expansion plans, working closely with us during the implementation of this new technology," said Gary Welsh, Operation Director, STV. "This is the first OverDrive implementation in the UK and we’re impressed by the technology. OverDrive has definitely delivered the benefits expected."
Meanwhile David Dowling, Ross Video’s Director of Sales for Europe said: "STV have always been an innovative and forward thinking Broadcaster and we are delighted that after some comprehensive research of automation solutions, they have chosen Ross Video as their studio automation partner"
(LB)
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