Ross Video Highlights Live News Workflow At BVE 2017

Ross Video has announced it will demonstrate a live news production workflow at BVE 2017, which is taking place from 28th February to 2nd March.

Commenting on the show, EMEA Director of Sales, Oscar Juste, said: "Manufacturers in this industry claim their mission is to help customers produce more creative and compelling content, more efficiently and more cost effectively.

"The irony is that when customers walk around the various tradeshow booths, nobody is actually making television content and hence offering up practical examples of how this can be done.

"We think this is a notable oversight and so we are going to use BVE 2017 to demonstrate how the various different elements of the Ross product range can be combined to create a simple and powerful workflow. We're choosing to demonstrate a news workflow but the principles are the same for any live production scenario."

Given this focus on live workflows, the Ross Video stand at BVE will contain the key products required to run a live production: Ross ACID cameras and robotics, along with the XPression graphics platform, Carbonite Black video switcher, OverDrive Automated Production Control system and Inception social media management software.

A journalist on the Ross Video stand will be creating news content throughout BVE which will be broadcast live from a small physical set, on the other side of the stand.

Stuart Russell, Ross Video's EMEA Marketing Manager, said: "It's important for customers to see how quickly and easily great content can be created and taken to air. We talk all the time about the power and scalability of the Ross Video ecosystem, and BVE 17 will give customers a chance to see this in action, live."

rossvideo.com

Image: XPression Motion Graphics System