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18/11/2011
Whose Line Is It Anyway? To Air In India
The distribution arm of UK independent production company, Hat Trick Productions, has partnered with Miditech to bring their popular improvisational comedy TV show, Whose Line Is It Anyway? to India.
The deal will see Hat Trick International and Miditech build the brand in India both across television and live events.
Hat Trick Productions was founded in 1986 and is one of the most successful production companies in UK today. Their output is immediately identified with popular and multi award-winning programming, light entertainment, comedy and drama, and is now also emerging into digital media.
Confirming the development, Hat Trick International's Group Commercial Director Paul Cohen, said: "The potential for Whose Line in India is huge, both through television and live events as the comedy market in India expands.
"Miditech are the ideal partner for us as their track record in bringing internationally renowned formats to India is second to none. We look forward to seeing Whose Line on Indian screens in 2012."
Miditech is one of Asia's largest production companies. Founded in 1995 by the Alva Brothers, Niret & Nikhil, Miditech is recognised for television programming across all genres.
Its impressive client list includes major broadcasters such as Turner (Pogo/Imagine), News Corp (Star Plus/Star World/Star Gold/Channel V), the Zee Network , BBC, Disney, Doordarshan, Viacom18 (COLORS/MTV), Times Network (Zoom), Multi Screen Media (Sony/SAB/MAX) and Real Global Broadcasting (REAL)/Food First among others.
Miditech's Head of Development, Nivedith Alva said: "This past year alone Miditech has been instrumental in bringing some of the biggest formats in the world such as Survivor and The Voice to India.
"Whose Line is it Anyway? is a big step for us because it is not just about bringing another global television brand to India, it’s the relationship with Hat Trick and their comedy expertise that excites us even more.
"The stand up comedy market is really the next big thing in entertainment and we hope to play a major part in it," he said.
(BMcC/GK)
The deal will see Hat Trick International and Miditech build the brand in India both across television and live events.
Hat Trick Productions was founded in 1986 and is one of the most successful production companies in UK today. Their output is immediately identified with popular and multi award-winning programming, light entertainment, comedy and drama, and is now also emerging into digital media.
Confirming the development, Hat Trick International's Group Commercial Director Paul Cohen, said: "The potential for Whose Line in India is huge, both through television and live events as the comedy market in India expands.
"Miditech are the ideal partner for us as their track record in bringing internationally renowned formats to India is second to none. We look forward to seeing Whose Line on Indian screens in 2012."
Miditech is one of Asia's largest production companies. Founded in 1995 by the Alva Brothers, Niret & Nikhil, Miditech is recognised for television programming across all genres.
Its impressive client list includes major broadcasters such as Turner (Pogo/Imagine), News Corp (Star Plus/Star World/Star Gold/Channel V), the Zee Network , BBC, Disney, Doordarshan, Viacom18 (COLORS/MTV), Times Network (Zoom), Multi Screen Media (Sony/SAB/MAX) and Real Global Broadcasting (REAL)/Food First among others.
Miditech's Head of Development, Nivedith Alva said: "This past year alone Miditech has been instrumental in bringing some of the biggest formats in the world such as Survivor and The Voice to India.
"Whose Line is it Anyway? is a big step for us because it is not just about bringing another global television brand to India, it’s the relationship with Hat Trick and their comedy expertise that excites us even more.
"The stand up comedy market is really the next big thing in entertainment and we hope to play a major part in it," he said.
(BMcC/GK)
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