Alias Takes Next Step With Alexa

One of the UK’s premier broadcast technology hire companies has just added the Arri Alexa to its expanding camera fleet.
Founded in 1999 Alias Hire has steadily grown its hire portfolio to provide sound, lighting, monitoring and camera equipment along with VTR’s to their wide customer base, which includes broadcasters, production companies and freelancers.
Alias Hire’s Managing Director Mike Smith commented: “Since our growth in the camera hire market over the past few years the Arri Alexa was a must to add to our vast kit range due to customer demand, it adds another string in our bow to what we can confidently provide and this camera ticks all the boxes in quality and reliability hence its huge success. We have invested over £100k in getting this product and support kit on board and the bookings are looking healthy. Our continued investment in new and up to date technologies is the forefront of our business to enable us to provide the choice our customers want."
(BMcN/CD)