Playbox Technology Reports Growth

A leading international 'channel-in-a-box' manufacturer, PlayBox Technology, has reported a year of strong growth.
Building on established core technology, continued R&D and commercial partnerships have all contributed to the company’s performance.
Based on the preliminary data for January-November 2010, Playbox Technology has achieved a growth of group consolidated volumes of more than 25 percent compared to the same period of 2009. This comes on top of the 32 percent consolidated volume growth reported for in 2009 over the previous year, bringing the total of TV and branding channels now powered by PlayBox Technology to over 9,500.
Vassil Lefterov, Chief Executive Officer Playbox Technology commentsed: "We are really proud of this year's growth. Not only does it follow previous years of excellent performance, but it also comes at a challenging time for the industry, where many are seeing figures heading in the opposite direction. The company is in the best shape ever."
Sales of new products are highlighted as making a considerable contribution to the 2010 figures. Lefterov picks the EdgeBox remote playout product for special mention.
"This attracts the confidence of many high-profile customers, who are looking to optimise the running costs of their remote operations," he continued.
Lefterov attributes much of the company’s continued success to its core technology: "To build successfully you have to have a rock-solid foundation. Our unrivalled core technology is exactly that. It was designed from the start to be very flexible, to work with any file format and be the heart of tapeless playout workflows.
"I think customers are now understanding the power of what we can do - and at a very low 'IT' price."
(BMcC/GK)