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05/08/2010
Not To Scale Are Future Friendly With Proctor And Gamble
Not to Scale's directors UBIK have created 6 x 10'' environmentally friendly commercials for Proctor and Gamble, encouraging us to use products with less waste and packaging, saving energy and water.
Each commercial starts by presenting a range of Proctor and Gamble products set against brown recycled packaging paper. As the packs disappear they are replaced by a ring of gas flames that reduce down and are finally extinguished by a splash of water. The background scrunches up into a ball and as it unfolds again the Future Friendly logo is revealed.
All elements of the commercial were beautifully designed and hand crafted from a selection of Proctor and Gamble packaging and every item is animated under the camera using stop frame.
The commercial will be aired after Ariel commercials in six different European countries.
(KMcA)
Each commercial starts by presenting a range of Proctor and Gamble products set against brown recycled packaging paper. As the packs disappear they are replaced by a ring of gas flames that reduce down and are finally extinguished by a splash of water. The background scrunches up into a ball and as it unfolds again the Future Friendly logo is revealed.
All elements of the commercial were beautifully designed and hand crafted from a selection of Proctor and Gamble packaging and every item is animated under the camera using stop frame.
The commercial will be aired after Ariel commercials in six different European countries.
(KMcA)
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