Broadcast News
24/03/2010
Showtime Network Adds Softel's MediaSphere
A key provider in TV and video technologies have announced that Showtime Networks Inc. is to use the industry-leading Softel MediaSphere interactive television (iTV) playout platform.
Showtime will be the first television network in the United States to offer an ETV (EBIF) experience in HD with the integration and commissioning of MediaSphere TX at its network operation center.
Last month Showtime Networks first delivered an interactive EBIF application to Verizon FiOS subscribers on its flagship Showtime HD channel. The application enhanced its live coverage of the Strikeforce Challengers Mixed Martial Arts fight card with rich, engaging content.
"We're always looking to break new ground while delivering top quality, cutting-edge entertainment and services to our viewers," said Robert Hayes, Senior Vice President and General Manager of Digital Media, Showtime Networks Inc. "We chose Softel and their MediaSphere iTV platform to roll these services out nationally because of their extensive expertise in interactive television both in the US and Europe. Softel worked closely with us and our other technology partners, Ensequence, VDS and Verizon, to provide a seamlessly integrated solution."
Ed Humphrey, President of Softel-USA added: "Showtime Networks has yet again demonstrated the creative and technical leadership that has won them such wide acclaim, and has used EBIF to make interactive television a reality on a national scale. This deployment serves as a starting point from which Showtime Networks will easily be able to expand to deliver interactive applications using EBIF or tru2way — 24x7x365 across all of their networks and to all of their viewers, from their single system."
Encompassing the complete interactive application lifecycle, Softel's MediaSphere iTV platform is an integrated suite of complementary solutions that enable the delivery of rich viewer experiences. The system enables parallel playout of multiple middleware applications from a single unit, providing compatibility with all major U.S. and international interactive standards.
Showtime Networks is using MediaSphere TX, on its satellite uplink to deliver EBIF interactive applications nationally for Showtime subscribers in participating systems. Via its comprehensive SDK, MediaSphere is fully integrated with Showtime Networks' scheduling system as well as with Ensequence's iTV Manager.
More information on Softel products is available at: www.softelgroup.com
(BMcN/BMcC)
Showtime will be the first television network in the United States to offer an ETV (EBIF) experience in HD with the integration and commissioning of MediaSphere TX at its network operation center.
Last month Showtime Networks first delivered an interactive EBIF application to Verizon FiOS subscribers on its flagship Showtime HD channel. The application enhanced its live coverage of the Strikeforce Challengers Mixed Martial Arts fight card with rich, engaging content.
"We're always looking to break new ground while delivering top quality, cutting-edge entertainment and services to our viewers," said Robert Hayes, Senior Vice President and General Manager of Digital Media, Showtime Networks Inc. "We chose Softel and their MediaSphere iTV platform to roll these services out nationally because of their extensive expertise in interactive television both in the US and Europe. Softel worked closely with us and our other technology partners, Ensequence, VDS and Verizon, to provide a seamlessly integrated solution."
Ed Humphrey, President of Softel-USA added: "Showtime Networks has yet again demonstrated the creative and technical leadership that has won them such wide acclaim, and has used EBIF to make interactive television a reality on a national scale. This deployment serves as a starting point from which Showtime Networks will easily be able to expand to deliver interactive applications using EBIF or tru2way — 24x7x365 across all of their networks and to all of their viewers, from their single system."
Encompassing the complete interactive application lifecycle, Softel's MediaSphere iTV platform is an integrated suite of complementary solutions that enable the delivery of rich viewer experiences. The system enables parallel playout of multiple middleware applications from a single unit, providing compatibility with all major U.S. and international interactive standards.
Showtime Networks is using MediaSphere TX, on its satellite uplink to deliver EBIF interactive applications nationally for Showtime subscribers in participating systems. Via its comprehensive SDK, MediaSphere is fully integrated with Showtime Networks' scheduling system as well as with Ensequence's iTV Manager.
More information on Softel products is available at: www.softelgroup.com
(BMcN/BMcC)
Top Related Stories
Click here for the latest broadcast news stories.
22/08/2024
World's first MAUD enabled Content Delivery Network Announced
BT Group announces that it will collaborate with Edgio, as their first partner, to integrate their CDN into its MAUD technology solution. They plan to
World's first MAUD enabled Content Delivery Network Announced
BT Group announces that it will collaborate with Edgio, as their first partner, to integrate their CDN into its MAUD technology solution. They plan to
03/07/2024
GMA Network Chooses IPV Curator
GMA Network has selected IPV Curator to manage its extensive media library to accelerate and automate its video production workflows. Curator's intel
GMA Network Chooses IPV Curator
GMA Network has selected IPV Curator to manage its extensive media library to accelerate and automate its video production workflows. Curator's intel
07/02/2011
TSL Completes Infrastructure Expansion For Orbit Showtime Network In Dubai
TSL Middle East has handed over a major broadcast infrastructure expansion project for Orbit Showtime Network (OSN) in Dubai. Following a merger with
TSL Completes Infrastructure Expansion For Orbit Showtime Network In Dubai
TSL Middle East has handed over a major broadcast infrastructure expansion project for Orbit Showtime Network (OSN) in Dubai. Following a merger with
17/04/2007
The Tudors Gets Go-Ahead For Second Series
The major TV series ‘The Tudors’, starring Irish Golden Globe winner Jonathan Rhys-Meyers (Match Point), John Kavanagh (The Tiger’s Tail), Nick Dunnin
The Tudors Gets Go-Ahead For Second Series
The major TV series ‘The Tudors’, starring Irish Golden Globe winner Jonathan Rhys-Meyers (Match Point), John Kavanagh (The Tiger’s Tail), Nick Dunnin
24/10/2024
Seven Network Renews Output Deal With ITV Studios
Seven Network has renewed its long standing output deal with ITV Studios until 2029. This multi-year agreement will see Seven extend its first look ag
Seven Network Renews Output Deal With ITV Studios
Seven Network has renewed its long standing output deal with ITV Studios until 2029. This multi-year agreement will see Seven extend its first look ag
24/10/2024
Network Innovations Appoints President, Americas
Network Innovations has appointed Keith Johnson as President, Americas. Johnson's esteemed track record in the communications sector includes several
Network Innovations Appoints President, Americas
Network Innovations has appointed Keith Johnson as President, Americas. Johnson's esteemed track record in the communications sector includes several
14/10/2024
TEMPLE Productions Teams Up With Indywood Distribution Network
TEMPLE Productions has collaborated with Indywood Distribution Network to bring Bloodline to global audiences. This partnership will extend the film’s
TEMPLE Productions Teams Up With Indywood Distribution Network
TEMPLE Productions has collaborated with Indywood Distribution Network to bring Bloodline to global audiences. This partnership will extend the film’s
14/10/2024
Qvest And Nine Network Expand Their Collaboration
Qvest and Nine Network, Australia's largest media company, have expanded their collaboration and successfully upgraded the Channel 9 station in Melbou
Qvest And Nine Network Expand Their Collaboration
Qvest and Nine Network, Australia's largest media company, have expanded their collaboration and successfully upgraded the Channel 9 station in Melbou
04/11/2010
OASYS Appoints The VAR Network To Expand Dealer Network
OASYS, a leading developer of IT-based automated playout solutions, has announced that it has appointed The VAR Network to develop and manage its Euro
OASYS Appoints The VAR Network To Expand Dealer Network
OASYS, a leading developer of IT-based automated playout solutions, has announced that it has appointed The VAR Network to develop and manage its Euro
22/08/2012
Australian Stamp Of Approval On AmberFin iCR
The Premium Movie Partnership in Australia has adopted the new AmberFin iCR File Player at its Showtime Movie Channel content preparation facility in
Australian Stamp Of Approval On AmberFin iCR
The Premium Movie Partnership in Australia has adopted the new AmberFin iCR File Player at its Showtime Movie Channel content preparation facility in
20/05/2011
Evolution Digital Chooses Softel's MediaSphere To Power Interactive Solutions For Cable Operators
Softel has announced that Denver-based Evolution Digital has become a licensed reseller of Softel's MediaSphere playout solutions. The company will us
Evolution Digital Chooses Softel's MediaSphere To Power Interactive Solutions For Cable Operators
Softel has announced that Denver-based Evolution Digital has become a licensed reseller of Softel's MediaSphere playout solutions. The company will us
21/04/2016
Production News : Sky Atlantic And SHOWTIME Announce New Commission With Idris Elba
Sky Atlantic and SHOWTIME have teamed up with Academy Award-winning writer John Ridley and Golden Globe winner Idris Elba for new commission, Guerrill
Production News : Sky Atlantic And SHOWTIME Announce New Commission With Idris Elba
Sky Atlantic and SHOWTIME have teamed up with Academy Award-winning writer John Ridley and Golden Globe winner Idris Elba for new commission, Guerrill
15/05/2015
Applied Arts To Host 'Showtime'
Applied Arts in London are hosting its inaugural show at the Hoxton Arches from the 2 to 7 June 2015. Bob Saunders, who runs the company, and who has
Applied Arts To Host 'Showtime'
Applied Arts in London are hosting its inaugural show at the Hoxton Arches from the 2 to 7 June 2015. Bob Saunders, who runs the company, and who has
11/07/2012
David Helfand Turns To Boris Continuum Complete For Showtime’s 'Weeds'
David Helfand is an Emmy-winning film editor. He started his editing career cutting promo reels, commercials, music videos, and documentaries for a sm
David Helfand Turns To Boris Continuum Complete For Showtime’s 'Weeds'
David Helfand is an Emmy-winning film editor. He started his editing career cutting promo reels, commercials, music videos, and documentaries for a sm
01/07/2010
Showtime For BBC Films' Showreels
The beginning of July saw the online launch of BBC Films' Showreel, showcasing a variety of recent projects reflecting BBC Films commitment to bring o
Showtime For BBC Films' Showreels
The beginning of July saw the online launch of BBC Films' Showreel, showcasing a variety of recent projects reflecting BBC Films commitment to bring o