Broadcast News
23/02/2010
Light Illusion Opens Indian Digital Consultancy
A UK specialist in digital film consultancy have announced the launch of Light Illusion India.
Along with its technical consultancy it also provides creative and practical support for SGO's Mistika DI system.
Light Illusion India provides technical, logistical and creative assistance for digital film operations throughout the Indian film industry.
The consultancy’s Co-Founder and Partner, Sundeep Reddy, has been working alongside Light Illusion’s Chief Executive Officer Steve Shaw at Gemini DI, Chennai, over the last twelve months. With a wealth of experience in the film and digital industries Sundeep Reddy spearheads Light Illusion India, aiming to extend Light Illusion’s world-renowned technical and creative digital film support to existing and up-coming Indian film post and production operations.
The focus is on building high-end DI facilities with state-of-the-art technology and workflows, combined with the best creative capabilities. The consultancy operation includes a focus on the growing 3D stereoscopic market, where Light Illusion already has considerable experience.
Sundeep Reddy has a wide range of feature film DoP credits. He follows on from his father, S. Gopal Reddy, a DoP with over 30 years experience and in excess of 110 features to his credit, and also a two-times Filmfare award winner. Sundeep has spent the past year immersed in the art of digital intermediate operations, as well as introducing the Arri D-21 to Indian cinematographers.
Light Illusion India also acts as a consultancy for SGO, to help evolve and promote ‘Mistika’ its flagship DI system. Steve Shaw commented: "Mistika has been gaining a lot of popularity in the post-production quarters of Europe, and continues to define and lead the stereoscopic 3D revolution with efficient workflows and its advanced creative DI toolsets."
Light Illusion India is also supporting the full range of technical and creative tools developed and supplied by Light Illusion in the UK. These include the ever-evolving 3D LUT Builder with the X-Rite Hubble probe interface that is used worldwide to generate true 3D colour calibration LUTs (cubes) for use in highly controlled colour viewing and grading environments. Also supported is the range of gamma curves for Sony CineAlta cinematography cameras, which have become industry standards for capturing the high contrast lighting situations that are familiar to many digital filmmakers. Curves are now also available for Canon EOS DSLR cameras.
(BMcN/BMcC)
Along with its technical consultancy it also provides creative and practical support for SGO's Mistika DI system.
Light Illusion India provides technical, logistical and creative assistance for digital film operations throughout the Indian film industry.
The consultancy’s Co-Founder and Partner, Sundeep Reddy, has been working alongside Light Illusion’s Chief Executive Officer Steve Shaw at Gemini DI, Chennai, over the last twelve months. With a wealth of experience in the film and digital industries Sundeep Reddy spearheads Light Illusion India, aiming to extend Light Illusion’s world-renowned technical and creative digital film support to existing and up-coming Indian film post and production operations.
The focus is on building high-end DI facilities with state-of-the-art technology and workflows, combined with the best creative capabilities. The consultancy operation includes a focus on the growing 3D stereoscopic market, where Light Illusion already has considerable experience.
Sundeep Reddy has a wide range of feature film DoP credits. He follows on from his father, S. Gopal Reddy, a DoP with over 30 years experience and in excess of 110 features to his credit, and also a two-times Filmfare award winner. Sundeep has spent the past year immersed in the art of digital intermediate operations, as well as introducing the Arri D-21 to Indian cinematographers.
Light Illusion India also acts as a consultancy for SGO, to help evolve and promote ‘Mistika’ its flagship DI system. Steve Shaw commented: "Mistika has been gaining a lot of popularity in the post-production quarters of Europe, and continues to define and lead the stereoscopic 3D revolution with efficient workflows and its advanced creative DI toolsets."
Light Illusion India is also supporting the full range of technical and creative tools developed and supplied by Light Illusion in the UK. These include the ever-evolving 3D LUT Builder with the X-Rite Hubble probe interface that is used worldwide to generate true 3D colour calibration LUTs (cubes) for use in highly controlled colour viewing and grading environments. Also supported is the range of gamma curves for Sony CineAlta cinematography cameras, which have become industry standards for capturing the high contrast lighting situations that are familiar to many digital filmmakers. Curves are now also available for Canon EOS DSLR cameras.
(BMcN/BMcC)
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