SGO Partners With Light Illusion

A European developer of high-end solutions for the post production and broadcast industries has partnered with Steve Shaw, Senior Industry Consultant, to endorse Mistika through his company Light Illusion.
They also announced, at this year's Broadcast Video Expo, their exciting plans to strategically expand Mistika’s global territory.
Light Illusion's Steve Shaw has advocated for a long time the benefits of using DI systems that provide more than just colour correction tools, preferring systems with a wide range of capabilities aimed at enabling a centralised, rather than distributed, approach to post-production workflows, including stereoscopic 3D.
"Recent advances in off-the-shelf PC systems, GPU processing, and storage hardware, combined with some unique software developments and ground breaking creative tools, has enabled European Developer, SGO to bring its Mistika finishing system to the forefront of the market.
"I am delighted Light Illusion has been asked to provide consulting services to SGO to assist in managing the world-wide interest that Mistika is justifiably gaining" Shaw stated.
Light Illusion’s consultancy services have been used by an extensive range of manufacturers and post-production operations across the globe, including the likes of Quantel, Cintel, OmniTek and Cine-tal where Light Illusion provided advanced DI consultancy services as well as providing product marketing and development assistance. Light Illusion has also been a key player in assisting various global post-production operations develop their DI workflows, including LA’s premier DI house and film lab FotoKem, New Zealand’s Park Road Post, Soho’s Moving Picture Company (MPC), India’s Gemini Lab, EyeQube, Adlabs Films, and FutureWorks to name a few.
Creatively Steve Shaw also has credits as Colourist and DI Supervisor on a wide range of film projects, from full digital intermediate features (both film and digital in acquisition) through to trailers, commercials and promos, to VFX shots and title sequences. Recent DI projects include Freight, Credo and Drona.
Geoff Mills, Director of Sales and Operations at SGO UK commented: "SGO will benefit considerably from the partnership with Light Illusion which will help to propel Mistika’s brand at an exciting time in the industry. Steve Shaw is a dynamic individual and true entrepreneur, with advanced stereoscopic 3D expertise, as well as the high-level consultancy knowledge required to support Mistika’s development and promotion into this next phase. He will add immense value with his extensive experience of international business for high technology companies and of developing services with notable success. We look forward to a long and successful future with Light Illusion."
(BMcN/BMcC)