Sony ProMedia

With over 55 years experience in recording media, and over 20 years experience in HD formats, Sony recording media products are designed to empower professionals in every facet of video production: from major motion pictures to broadcast to independent projects. Providing the world's premiere recording media is just the beginning. We also back you with an extensive sales force, content recovery services and our industry leading Rewarding Recording® customer loyalty program.

HDCAM Our HDCAM Digital Cassettes incorporate Sony's advanced metal tape technology for use in the world's first HDCAM format camcorder. The development of this high performance metal tape enabled high density recording with a wavelength of 0.49um achieving a recording length of up to 40 minutes for the small-size cassette, and 124 minutes for the large-size cassette. (In 60i mode - longer in 24P mode)

HDCAM SR Sony HDCAM SR digital cassettes are designed to maximize recordings in HDCAM SR professional digital videotape recorders. Use of metal particles 50% smaller than in HDCAM and other manufacturing innovations allow these cassettes to capture recording wavelength to 0.29um and represent the highest performance metal particle tape in the broadcast family. Recording length of up to 50 minutes for the small-size cassette, and 155 minutes for the large-size cassette in 24P mode

Digital Master DigitalMaster tape is designed for any mini-DV or DVCAM camcorders or VTRs. It's the only professional videotape with not one but two 100% active magnetic layers for 90% fewer errors than consumer DV tape. Because video error correction is so good, errors are sneaky. Even as the errors accumulate, you'll think you're fine. Your first sign of trouble can be a dropout that can break up the image on a one of a kind of take. So why risk it all? When it comes to your creative vision, demand DigitalMaster tape.

U Matic® The reliable performance and value that you expect from the pioneer of the U-Matic format

SxS PRO™ Memory Card SxS PRO™ is based on the SxS™ memory card specification*, developed for high speed data transfer. The new memory card improves workflow efficiency by reducing transfer times for large data files such as high-definition video, enabling rapid transfer speed of 800 Mbps**. Its compact size contributes to the design of much lighter and smaller camcorders while excellent reliability gives users more opportunity to shoot footage in the harshest of conditions. Sony SxS PRO was developed for increasing the efficiency of workflow, fulfilling the demand from professional camcorders or non-linear video editing systems, for higher performance and reliability. SBP-8 (8GB) SBP-16 (16GB)