Nordisk Film TV World Announces DISCOP Slate 2009

Top Scandinavian distributor, Nordisk Film TV World has announced a successful hybrid slate of innovative formats and finished programming for DISCOP 2009.
Headlining the format slate is the primetime game show Boomerang that will hit you in the head if you don't watch out! Broadcasted and devised by leading Swedish broadcaster SVT, it held the number one place in the Friday 8pm slot for several consecutive years. In a great mix of nostalgia and games, two teams, with two celebrities on each team, compete in rounds related to years from mid 1960s to the present with TV clips we remember, hairstyles and fashions we'd probably rather forget, great ad-films, news spots, sports segments and oldies but goodies sung by contemporary artists. It is the perfect programme for a TV company with access to a golden archive of stock shots and clips. Boomerang has sold to France, Spain, Italy, Portugal and India.
Next up is Commercial Break, a fruit of the new representation relationship with TV2 Norway. The series gained a 30% share on TV2 Norway in a midweek 8pm slot. It consists of two celebrity teams pitting their wits against each other to identify to what degree commercials have penetrated their minds by playing five game categories covering guess the intro films, slogans, jingles, clip montages and puzzles. It's a great mix of shiny brand new clips, spandex-filled fun from the '80s and nostalgic moments from the golden decades in a feisty fight to guess all the fantastic advertisements that we all know.
Then comes the big primetime hit live talent show Who's the Best? created by top French production company Coyote TV. This show's premiere during the Autumn/Winter 08-09 season on leading French broadcaster TF1 - achieved an average audience share of 35% of the commercial target group. Who's the Best? has already sold to several large territories such as Spain, Portugal and Italy. This series of fantastic self-contained talent shows introduce colourful amateur contestants who complete in head to head duels per category per night, such as Who's the Best Kid, Best Look Alike, Best Voice, Best Body and so on. Each duel is judged on the spot by a panel of A-class celebrity jury, and only the best dualists make it through to the next round. They then have the opportunity to perform one final time before leaving it up to the viewers to decide Who's the Best act of the evening.
Finally comes Super Sellers, where two top-notch salesmen compete against each other at what they do best: SELL! All they are given is 30 hours, a cell phone and a car. Each episode features two new salesmen and a whole new product. A season of one-on-one battles leads to the final duel, where the winner will be awarded with a huge cash prize and the title of Super Seller. This long-running series was a ratings hit for six seasons on SBS Broadcasting Denmark's main channel, Kanal 5.
Available both as a format or finished programme, Nordisk Film TV World also presents 2900 Happiness (144 episodes) at Discop. This smash hit drama has become one of TV3 Denmark's flagship shows since its debut on the channel in 2007. When the first season of the show premiered, it immediately raised the broadcaster's average weeknight audience share to five times the average. The second season (2008) has taken the ratings to new heights, as the show has resulted in an increase in the commercial target group by a massive 147% and maintained this consistently throughout the season. Set in a contemporary upper-class neighbourhood: Hellerup, North of Copenhagen - zip code 2900, 2900 Happiness is reflection of a society where the money "makes the world go round", while love makes it fall apart. The show is an intriguing drama centred around money, power and family-life. It features ruthless villains as well as established A-actors and hot new upcoming talents.
(KMcA/JM)