dBTechnologies Hosts Second Prosonic Distributor Convention

Italian loudspeaker manufacturer dBTechnologies is hosting its second ever distributor convention at its European headquarters in Cologne this month.
The two-day event entitled Prosonic, is set to showcase the new models from the Flexsys, DVA and DVX ranges with a particular focus on Opera Digital, launched at Frankfurt this year.
Taking place on June 22 and 23, the event invites worlwide dBTechnologies distributors to attend, giving them ample opportunity to get up close and personal with each of the new products. The itinerary is interspersed with four rigorous sound demonstrations, some in-house and one in situ, each pitching dBTechnologies products against their staunchest competitors.
Harald von Falkenstein, dBTechnologies, International Sales Manager, explained the motivation behind the Prosonic convention, said: "We want our distributors to be fully conversant with each of the new active speaker ranges.
"They need every useful piece of information at their fingertips, so we're giving them the chance to hear, see and experience our products first hand. These are difficult times, and ensuring that each of our distributors is really convinced by our products can only be beneficial to them, back in their home territories."
Opera Digital, appearing on the scene a decade after the original Opera line, is a range of active speakers boasting state-of-the-art technologies, exceptional audio properties and maximum user benefit unrivalled in this price range. With the advantage of dBTechnologies' meticulous quality control combined with a heritage of manufacturing all their own components or sourcing from long-term, trusted partners, Opera Digital offers high performance and a surprising number of features.
These include the in-house designed Digipro Series digital amplifiers, neodymium speaker components and multifunctional polypropylene enclosures, which together achieve a surprisingly lightweight package, whilst still offering a high SPL and natural sound reproduction.
Also on the agenda at the convention are short lectures on sales and marketing, an overview of the RCF portfolio, strategy and brand positioning and continuous opportunities for distributors to confer with their associates.
von Falkenstein said: "As usual at these events, dBTechnologies' Italian roots inspire a certain relaxed convivality, so in addition to some hard work we can rely on having a good time."
(KMcA/BMcC)