Adlabs Films Commences Media BPO Operations

A member of the Reliance Anil Dhirubhai Ambani Group, Adlabs Films Limited, has announced they're establishing a BPO business for the media space.
Adlabs Films' BPO will be one of the world's largest comprehensive digital restoration and content processing services facilities.
Spread over 90,000 sq ft, it will employ 1200 employees within a year and will comply with MPAA (Motion Pictures Association of America) standards.
The BPO has already commenced business with 300 employees and has recently obtained a prestigious order for digitisation and digital restoration of 1000 films preserved by the National Film Archive of India (NFAI), Pune, a media unit of the Ministry of Information & Broadcasting, Government of India.
Anil Arjun, Chief Executive Officer of Adlabs Films, said: "The globalisation of media services is well underway. Adlabs is uniquely positioned, having significant and several years of experience in handling film media in various formats. Coupled with the optical fiber network, the comprehensive services of the media BPO enable a distinctive and complete offering to Adlabs' worldwide clients."
The Adlabs Films' BPO addresses the needs of content owners: International studios, broadcast and television networks, library owners and mobile companies across the world.
The services of the BPO include: Restoration, encoding, Transcoding, Compression Authoring, Format & Standards Conversion, Duplication & Dubs, Meta tagging, Repurposing/Versioning, QC & Broadcast Logistics and Archiving.
Over the last four months, Adlabs has also successfully transmitted several films over its optical fiber network to distribute movies in the US.
This capability opens a floodgate for media services to be carried out in India for major international media clients. The fiber backbone also means greater encrypted security, more flexibility, time savings and price advantages.
(KMcA/BMcC)