Red Central Launches Campaign To Make Entertainment Brands Recession Savvy

In response to the global economic crisis, brand performance expert, Red Central, has launched a new campaign to help entertainment and celebrity brands out-manoeuvre the global recession and maximise their profits.
One of the biggest questions facing the entertainment industry is how well it will fare in the current global recession. Traditionally, when the economy does badly, the entertainment market grows. But as financial pressures worsen, consumers will inevitably cut back on their entertainment budgets and prioritise their spending.
Sectors that offer more cost-conscious choices, such as television, film, rental, family oriented game systems and other recreational commodities typically prosper over those that rely on costly ticket sales for one-off entertainments like sporting events, live music or theatre.
However, with a sophisticated market place that offers more consumer choice than in any previous recession, brand owners' reactions are likely to be tested by more complex and subtle trends and sub-trends.
Starting this month, Red Central will be sharing some of the secrets of its brand performance strategies; the tools and techniques that entertainment brand owners will need to conquer the recession. The agency will feature a regular series of news, advice, strategies, information and brand performance expertise on its new website at: www.redcentral.co.uk.
In the first instalment Dave Collins, Sales Director at Red Central, shares his top seven tips for boosting brand performance. In the coming months the series will feature further detailed insights into specific recession-busting techniques, case studies, analysis and opinion.
Dave Collins said: "Recession savvy entertainment and celebrity brands need to stay firmly in touch with consumer trends so they are ready to seize emerging opportunities and steer a course of revenue growth.
"Affinity with consumer trends is paramount. Red Central prides itself on understanding the market and knowing every possible angle that can create income for entertainment and celebrity brands, so we don't mind sharing some of our secrets."
Details of forthcoming white papers, case studies and webinars in the series will be posted on the home page of the Red Central website and refreshed on a regular basis.
Further information is also available at the website: www.redcentral.co.uk.
(KMcA/BMcC)