DivX Announces Release Of Next-Generation, H.264 Based DivX 7 Software

DivX, a digital media company, has announced that the latest version of the company's flagship media software package, Version 7 of DivX for Windows, is available for download on the company's newly redesigned website at: www.divx.com.
The new release of the popular video software is based on the cutting-edge H.264 video compression standard, which allows for high-performance, high-quality digital video at up to 1080p HD resolution.
The software is available in two versions, the free DivX for Windows download which supports DivX video playback and the DivX Pro for Windows download which enables DivX video creation.
The DivX Player, which is included in all versions of the DivX software download, offers free support for H.264 files that use the popular .mkv file extension. The DivX Converter, which is available in the DivX Pro package or as a 15-day free trial in the free DivX for Windows download, enables easy one-step conversion of digital video files into the new DivX Plus format, which is based on H.264 video and the high-quality AAC audio format.
The company also announced the launch of the DivX Plus Certification program, which will enable consumer electronics manufacturers to add support for the new format to a variety of devices, including DVD players, Blu-ray players, digital televisions, mobile phones and more. The first DivX Plus certified devices are expected to ship from major consumer electronics manufacturers by the end of 2009.
Kevin Hell, CEO of DivX, said: "The release of DivX for Windows marks a true milestone for digital video users everywhere. Eight years ago, the first DivX video software helped create the market for high-quality video on the PC. We then worked with a global ecosystem of licensees to extend that support beyond the PC to a variety of devices so that consumers all over the world could enjoy their videos anytime and anywhere.
"H.264 has now emerged as a powerful new standard for digital video. With the release of DivX 7 and the DivX Plus HD certification program, we're primed to extend the digital video experience even further by making it easy for anyone to create, play and share true HD H.264 video and play it back on the PC, in the living room and on-the-go."
Further information is available at: www.divx.com.
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