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24/09/2008
Pearl & Dean Owners Change Name
A top Scottish media company and the name behind the iconic Pearl & Dean cinema advertising, has approved plans to change the parent company's name to stv group.
The media firm SMG, which sold Virgin Radio in May, said it wanted to concentrate on its TV channel STV, the ITV station in Central and Northern Scotland.
An extraordinary general meeting agreed the name change along with a plan to buy back up to £40m in stock.
The company also announced that its Pearl & Dean cinema advertising arm had landed a deal to handle the advertising for Showcase Cinemas.
The Pearl & Dean titles will now appear in just under half of UK cinema sites.
(BMcC)
The media firm SMG, which sold Virgin Radio in May, said it wanted to concentrate on its TV channel STV, the ITV station in Central and Northern Scotland.
An extraordinary general meeting agreed the name change along with a plan to buy back up to £40m in stock.
The company also announced that its Pearl & Dean cinema advertising arm had landed a deal to handle the advertising for Showcase Cinemas.
The Pearl & Dean titles will now appear in just under half of UK cinema sites.
(BMcC)
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