Dolby Cuts Price Of 3D Glasses

Cinemas that utilise Dolby can now benefit from a cut-price deal and purchase new 3D glasses at a reduced list price making them even more cost-effective.
"The success of Dolby 3D around the world has enabled us to realize significant economies of scale. We are pleased to announce that our green, reusable 3D glasses are now offered at a significantly reduced price," said John Carey, Vice President of Worldwide Sales, Products, and Services, Dolby Laboratories.
"We highly value our exhibitor relationships worldwide and with this announcement, we demonstrate our continued effort to improve the value of owning and operating a Dolby 3D Digital Cinema theatre."
He explained that Dolby's 3D glasses are high-performance, environmentally friendly passive glasses that require no batteries or charging.
Because they are reusable, the per-ticket cost of Dolby 3D glasses is expected to be well below the cost of disposable 3D glasses. In addition, exhibitors aren't required to constantly track and order additional disposable 3D glasses.
Dolby 3D Digital Cinema technology, in conjunction with digital cinema projectors featuring Texas Instruments Digital Light ProcessingTM (DLP) technology, provides exhibitors with an efficient and flexible solution designed to deliver a superior 3D experience.
Dolby 3D utilizes standard white screens, so exhibitors don't have the added cost or the quality compromise associated with the use of silver screens, delivering a great 3D experience from every seat in the house.
The new lower price is US $27.50, reduced from US $39.00.
(BMcC)